Executive Summary

Nov 2019
PROSPECTS
High inflation, currency devaluation and higher input costs in 2018 drive up unit prices, boosting value growth in 2019

Baked goods posted faster value growth in 2019 than it did in 2018, continuing the positive growth rate pattern seen throughout the 2014-2019 review period. Packaged leavened bread recorded the fastest value growth and is expected to do so over the forecast period as well, driven by the expansion of key players and entry of new ones.

Notable product launches include Sari Roti’s 2-slice bread pack, Fuwa Fuwa from Japanese player Nippon and Maya Happy Mug

In 2019, there were two notable new launches. One was from Sari Roti, which introduced a 2-slice pack of bread, a new pack size for the brand, which it promoted as “Two soft, two good”.

While Dreamcake inspires many copycat versions in the Philippines, Malaysian sponge cake offered by Jim’s Recipe becomes an instantly popular new entry

A continuous, steady increase in options boosted growth of both packaged cake and unpackaged cake in 2018-2019. Cakes packaged in metal tin cans, first popularised by Le Sucré Lab Chocolates in the form of its Dreamcake, became a hugely popular trend in 2018.

COMPETITIVE LANDSCAPE
Gardenia strengthens its lead and distribution with new manufacturing plants

Gardenia Bakeries (Philippines) not only maintained its lead within baked goods in 2019, but also recorded the most robust growth. Its favourable performance in 2019 can be attributed to its continuous launch of new options.

Nippon Premium Bakery is a significant new entrant, gearing up to compete with Gardenia and the joint venture SariMonde Foods with Japanese-style offers

Nippon Premium Bakery was a significant new entrant in 2019. It is a joint venture among three players: Sojitz (70% stake, established general trading company), Ryoyu Baking (10% stake, established company in the Japanese bakery industry) and JR&R Distributors (20% stake, a key distributor in the Philippines).

Universal Robina Corp and SM Investments Corp make major investments in the domestic baked goods arena

Some companies are investing in the Philippines’ baked goods arena. One of them is Universal Robina, which established Baker John Academy in 2019 with a Flour and Pasta Division.

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Baked Goods in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Philippines?
  • What are the major brands in Philippines?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in the Philippines - Category analysis

HEADLINES

PROSPECTS

High inflation, currency devaluation and higher input costs in 2018 drive up unit prices, boosting value growth in 2019
Notable product launches include Sari Roti’s 2-slice bread pack, Fuwa Fuwa from Japanese player Nippon and Maya Happy Mug
While Dreamcake inspires many copycat versions in the Philippines, Malaysian sponge cake offered by Jim’s Recipe becomes an instantly popular new entry

COMPETITIVE LANDSCAPE

Gardenia strengthens its lead and distribution with new manufacturing plants
Nippon Premium Bakery is a significant new entrant, gearing up to compete with Gardenia and the joint venture SariMonde Foods with Japanese-style offers
Universal Robina Corp and SM Investments Corp make major investments in the domestic baked goods arena

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 7 Distribution of Baked Goods by Format: % Value 2014-2019
Table 8 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 9 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Increased spending power supports faster value growth of packaged food in 2019
Along with other packaged food developments, a plethora of new products are introduced to meet demand for convenient, healthy, interesting and indulgent food
While Universal Robina maintains its overall lead, the competitive landscape sees significant expansion and other new developments in 2018-2019
Distribution developments include new players, acquisitions and some drop-outs, while modern grocery retailers continue to dominate sales
Ongoing demand for healthier, convenient and indulgent food will ensure continued growth for packaged food in the Philippines

FOODSERVICE

Sales to Foodservice
Beyond Meat’s plant-based meat substitutes, currently sold by bulk/wholesale only, are gaining traction in restaurants seeking to capitalise on demand for healthy and environmentally friendly products
Arla Pro, a dairy foodservice concept created for professionals, is launched at a major event featuring renowned chefs from throughout Southeast Asia demonstrating the use and versatility of Arla products
Sysu International hosts Taste Setters workshop to generate interest among foodservice players and food manufacturers in spicy up their menus and products with Tabasco dry mixes
Consumer Foodservice
Despite inflationary environment and related uncertainties, consumers with higher disposable incomes still choose to dine out, as some but not all foodservice operators choose not to raise their prices
Convenience stores limited-services restaurants are performing well, drive by ongoing rollouts of new concept stores, widening selection of ready meals, snacks and other food and increased dining space
Use of food delivery mobile apps continues to drive rapid growth of home delivery
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources