Baked goods posted faster value growth in 2019 than it did in 2018, continuing the positive growth rate pattern seen throughout the 2014-2019 review period. Packaged leavened bread recorded the fastest value growth and is expected to do so over the forecast period as well, driven by the expansion of key players and entry of new ones.
In 2019, there were two notable new launches. One was from Sari Roti, which introduced a 2-slice pack of bread, a new pack size for the brand, which it promoted as “Two soft, two good”.
A continuous, steady increase in options boosted growth of both packaged cake and unpackaged cake in 2018-2019. Cakes packaged in metal tin cans, first popularised by Le Sucré Lab Chocolates in the form of its Dreamcake, became a hugely popular trend in 2018.
Gardenia Bakeries (Philippines) not only maintained its lead within baked goods in 2019, but also recorded the most robust growth. Its favourable performance in 2019 can be attributed to its continuous launch of new options.
Nippon Premium Bakery was a significant new entrant in 2019. It is a joint venture among three players: Sojitz (70% stake, established general trading company), Ryoyu Baking (10% stake, established company in the Japanese bakery industry) and JR&R Distributors (20% stake, a key distributor in the Philippines).
Some companies are investing in the Philippines’ baked goods arena. One of them is Universal Robina, which established Baker John Academy in 2019 with a Flour and Pasta Division.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baked goods industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baked goods in Philippines market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.