While baked goods in Portugal is set to expand in retail volume terms throughout the forecast period, overall growth is projected to be modest and slow gradually towards 2027. This is partly because of increasing maturity and population decline, though it is also expected demand will be tempered by the growing popularity of home baking.
Baked goods producers in Portugal have recently seen operating costs soar due to the dramatic and prolonged spike in inflation fuelled by factors related to the global recovery from the pandemic and Russia’s invasion of Ukraine. The government has adopted a number of policies intended to ease cost pressures and limit price hikes for consumers, including a VAT exemption for bread until the end of 2022.
Having received a major boost from the pandemic, companies offering home delivery of baked goods in Portugal should continue to perform well over the forecast period. One such player is Pão em Casa (“bread at home”), which operates on a franchise basis and offers free delivery of fresh bread and pastries directly to customers’ doors.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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