Executive Summary

Nov 2018
PROSPECTS
Pressure on innovation

Bread is an extremely mature category in Portugal, playing an important role in Portuguese culinary traditions and preceding or accompanying almost every meal. As a result, there is limited room for volume growth, especially as Portugal’s population is in decline due to a declining birth rate and a tradition of mass emigration.

Health and wellness a key focus

The rise in consumer health-awareness is supporting growing demand for products with a “natural” positioning, prompting increasing interest in organic baked goods and products that are free from ingredients such as artificial dyes, flavours and preservatives, genetically modified organisms, lactose, antibiotics and hormones and have reduced sugar and salt content. The health and wellness trend is also stimulating consumer interest in the use of cereals other than wheat and it is notable that products containing whole grains, novel cereals and seeds are performing well in the traditional white bread segment.

Increasing interest in artisanal styles

Consumer interest in artisanal bread styles is an increasingly prominent feature of the Portuguese baked goods category. A growing number of Portuguese people are enrolling in courses to learn the craft of baking and artisanal methods of bread production.

COMPETITIVE LANDSCAPE
Panrico retains lead with diminished share

In 2016, Mexican multinational, Grupo Bimbo, acquired Grupo Panrico-Donut, though one of the conditions allowing the deal was the simultaneous sale of Panrico's bread brands to Spanish player, Adam Foods. Retailers such as Sonae Modelo Continente Hipermercados, Jerónimo Martins - Distribuição de Produtos de Consumo, and Auchan Hipermercados Portugal also have a strong presence in baked goods through their private label ranges.

Emergence of small local producers

The trend towards artisanal-style bread is leading to the development of small local players such as Pão Nosso. Pão Nosso launched in the middle of the review period in Porto, utilising modern grocery outlets and online retailing to distribute its organic bread, and opened its own store and vegan and vegetarian café in the city in 2017.

Gluten-free players building market presence

Growing interest about the health impact of diets is leading to the emergence of specialist players and brands, notably in segments such as gluten-free products. The UK’s leading player in gluten-free products, Genius, is now active in the Portuguese baked goods category, while Ireks is also present in the market with a gluten-free product range including mixed breads, cakes, pastries and snacks.

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Baked Goods in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Portugal?
  • What are the major brands in Portugal?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Portugal - Category analysis

HEADLINES

PROSPECTS

Pressure on innovation
Health and wellness a key focus
Increasing interest in artisanal styles

COMPETITIVE LANDSCAPE

Panrico retains lead with diminished share
Emergence of small local producers
Gluten-free players building market presence

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 7 Distribution of Baked Goods by Format: % Value 2013-2018
Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in Portugal - Industry Overview

EXECUTIVE SUMMARY

Upmarket shift in demand
Health and convenience drive growth
Private label remains strong but loses share
Modern grocery retailing sees share eroded
Positive outlook

FOODSERVICE

Sales to Foodservice
Ongoing volume growth expected
Blurring the boundries between retail and foodservice
Health a key influence on sales
Consumer Foodservice
Positive consumer foodservice environment
Health and convenience shaping demand
Diversification and premiumisation
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources