Retail volume sales of baked goods are set to see a slowdown in growth over the forecast period. The health trend which discourages “empty calories” will have a negative impact on packaged leavened bread, frozen baked goods, packaged pastries and packaged cakes, restraining overall retail volume growth.
Over the review period, Norway saw a substantial rise in demand for artisanal, locally sourced and heritage products in many industries, including packaged food. This trend has been particularly apparent in baked goods, where bakeries have enjoyed rising sales despite intense competition from the leading retailers.
E-commerce is expected to record the fastest growth over the forecast period, whilst food/drink/tobacco specialists are set to recover. Adoption of e-commerce grocery shopping greatly accelerated during the COVID-19 pandemic as many consumers tried to avoid physical trips to the store during the lockdown.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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