Baked Goods in Norway

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Baked Goods industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baked Goods industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baked Goods in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baked Goods in Norway?
  • Which are the leading brands in Baked Goods in Norway?
  • How are products distributed in Baked Goods in Norway?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Baked Goods in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Packaged baked goods preferred to unpackaged during lockdown; Mexican food trend continues
Private label leads bread as grocery retailers remain the preferred shopping channel
The health and wellness trend drives growth but also limits value sales 

RECOVERY AND OPPORTUNITIES

Slowed growth of retail volume sales expected as health trend negatively affects high-calorie categories
Bakeries and artisanal set to gain popularity as consumers exhibit preference for heritage 
Growth of e-commerce expected due to convenience; food/drink/tobacco specialists set to recover

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2015-2020 Table 2 Sales of Baked Goods by Category: Value 2015-2020 Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 5 Sales of Pastries by Type: % Value 2015-2020 Table 6 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 7 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 8 Distribution of Baked Goods by Format: % Value 2015-2020 Table 9 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 10 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Closures and COVID-19 measures decrease packaged food demands; summer sales better than expected Strong interplay between retail and foodservice limits COVID-19 damage to major suppliers Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Outlets suffer through temporary closures; independents and chains set to continue to appeal through opposing offerings Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice Online ordering and third party delivery companies shake up consumer foodservice
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Sales of Packaged Food by Category: Value 2015-2020 Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 24 Penetration of Private Label by Category: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format and Category: % Value 2020 Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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This report originates from Passport, our Baked Goods research and analysis database.

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