With greater awareness around calorie intake and nutritional requirements in India, consumers are set to become increasingly conscious of the type of ingredients included in certain baked goods. As such, they could potentially limit their intake of products found to be high in sugar as they track their daily calorie consumption.
The entry of new players such as iD Fresh Food and Mother Dairy to baked goods in recent years is set to intensify competition within packaged leavened bread over the forecast period. As such, recent entrants will be looking to expand their reach, and offer stronger competition to incumbent players.
A steady rise in the Indian working population over the forecast period is likely to benefit demand for on-the-go formats of baked goods and as such, packaged products are set to benefit. Additionally, as an outcome of the pandemic, health and hygiene awareness has increased in India, which is set to further drive sales of packaged baked goods in the coming years.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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