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Baked goods in
India

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Executive Summary

Nov 2018
PROSPECTS
Baked goods prices revised downwards due to new GST

Leavened bread, both packaged and unpackaged, was exempt from the new goods and sales tax (GST) introduced by the Indian government, thus minimising any price increases in the area. Flat bread, on the other hand, falls within the 5% tax bracket, which is lower than the earlier tax levied by different states.

Packaged flat bread sales rise due to convenience and affordability

Chapattis, naans, roti, paratha, kulcha and many other different packaged flat breads became an instant hit after being launched in India in 2015. The introduction of new varieties, easy availability through all retail channels, affordable prices, as well as the availability of single and multi-serve pack sizes, have all boosted sales of flat breads.

More product options for consumers in dessert mixes promote sales

Dessert mixes has evolved from conventional traditional Indian dessert mixes like gulab jamoon and kheer to a more global dessert mixes recipe. Cakes, pastries, ice creams, biscuits and many other dessert mixes have become popular in India.

COMPETITIVE LANDSCAPE
Artisanal companies still hold maximum sales share in baked goods

Baked goods in India is still highly fragmented, with many artisanal players catering to demand across the entire country via unpackaged formats. Artisanal players can be classified into two groups.

International and traditional product launches boost sales

Despite the strong sales share of artisanal players, there has been a slow shift towards packaged versions of baked goods in India. The shift from bigger packs of baked goods to single-serve formats and family packs continues in India.

Shift towards packaged food continues

Croissants, filled muffins, cookie cakes, sweet puffs and many other baked goods that were previously only sold fresh and unpackaged are now available in packaged formats. Traditional baked goods like anarkali, a kind of pastry in a packaged format, have also been launched by artisanal players in India, proving popular among consumers of all ages.

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Baked Goods in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in India?
  • What are the major brands in India?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in India - Category analysis

HEADLINES

PROSPECTS

Baked goods prices revised downwards due to new GST
Packaged flat bread sales rise due to convenience and affordability
More product options for consumers in dessert mixes promote sales

COMPETITIVE LANDSCAPE

Artisanal companies still hold maximum sales share in baked goods
International and traditional product launches boost sales
Shift towards packaged food continues

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 Sales of Pastries by Type: % Value 2013-2018
Table 6 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 7 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 8 Distribution of Baked Goods by Format: % Value 2013-2018
Table 9 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources