Executive Summary

Nov 2018
PROSPECTS
State support for bread production protects unit prices from rising significantly over the review period

Being represented by bread, cakes and pastries, baked goods is saturated in Azerbaijan; however, traditionally the most used baked goods product remains bread. With it being considered an essential food, during the review period the government gave tax-free opportunities and state subsidisation to bread producers.

Modern retailing supports sales of baked goods

Over the review period, modern grocery retailers significantly grew in Azerbaijan, taking value share from traditional grocery retailers, such as independent small grocers and other grocery retailers. The significant upsurge of modern grocery retailers, mainly supermarkets, hypermarkets, convenience stores and discounters, is driven by the rising number of such outlets as well as changing shopping habits among local consumers.

Baked goods will have positive dynamics over the forecast period

As the most used baked goods product remains bread, artisanal unpackaged formats, leading in bread offerings, continue to comprise the majority of baked goods. Over the review period, the government applied stricter quality control on bread manufacturing and sales, supporting the growth of packaged bread in the country.

COMPETITIVE LANDSCAPE
Baked goods is led by artisanal products in 2018

Baked goods was characterised by the rapid growth of packaged offerings during the review period; however, artisanal unpackaged products remained the leading source of sales during 2018, due to the wider availability of these products through traditional grocery retailers, which as a channel accounts for the majority of the category.

National brands lead brand sales due to being affordable, having wider distribution and having storage and transportation advantages

During the review period, national brands continued to dominate baked goods brand sales, outpacing international baked products due to being affordable and due to concerns among consumers about the freshness of imported brands, which have a longer time in transition, and their non-organic and unnatural ingredients. Also, local brands have a wider distribution due to better relationships between local suppliers and distribution channels, both traditional grocery retailers and modern grocery retailers.

Gilan Xezri TN MMC posts the highest value share rise during 2018

During 2018, local manufacturer of packaged bread Gilan Xezri TN MMC reglistered the highest value share increase, owing to the wide distribution of Corek N1 in Azerbaijan. Rising consumer-consciousness about hygiene made packaged formats more popular over the review period, and the largest local companies, producing packaged bread, benefited from this situation, gaining ground in baked goods.

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Baked Goods in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to grow in 2018
Packaged food sales grow steadily in Azerbaijan after the macroeconomic recession
Local companies lead due to more competitive prices
Modern grocery retailers support packaged food volume sales
Packaged food to see growth in the forecast period

FOODSERVICE

Sales to Foodservice
Improved macroeconomic situation helps sales to foodservice to grow
Local companies lead sales to foodservice
Ice cream and frozen desserts foodservice sales grow fastest in 2018

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources