Danish consumers are increasingly opting for locally or Nordic produced products when it comes to baked goods. This choice not only supports local businesses but also aligns with a growing appreciation for fresh, sustainable and traceable goods, embodying a collective move towards responsible consumption and a desire for high-quality food.
Danish consumers, driven by a strong sense of environmental responsibility, are favouring brands that align with their sustainable values. They are increasingly being drawn to locally sourced and ethically-produced baked goods, reflecting a broader shift towards eco-conscious purchasing behaviour.
Despite the growing health concerns of Danish consumers, rye bread saw a slight decline in demand in 2022. However, despite this, it is expected that rye bread will be a focus area in the forecasted period.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!