Executive Summary

Dec 2018
PROSPECTS
Artisanal products can be distributed more easily through internet retailing

In baked goods overall, artisanal bread, cake and pastries continue to show strong performance. In addition to dessert cafés and unpackaged baked goods distributed at specialist coffee shops, small bakery specialists have expanded rapidly.

The focus of cakes shifts from packaged to unpackaged

Cakes takes the largest value share of baked goods thanks to chocolate coated packaged cakes produced by snack manufacturers. Individually-packed single-portion cakes have been popular not only among retail consumers, but also institutional consumers.

Home-made desserts less preferred by Korean consumers

In South Korea, under the popular HMR (home meal replacement) trend, meal kits have become more diverse. On the other hand, dessert mixes have declined due to the popularity of meal kits.

COMPETITIVE LANDSCAPE
Convenience stores actively launch new products

In South Korea, Mochi Roll cake was very popular in 2018 based on an imported brand from Japan. For example, CU convenience store operated by BGF Retail distributed directly-imported Mochi Roll cakes from Japan.

Samlip brand maintains leading position in baked goods overall

Sam Lip General Foods is the largest packaged baked goods manufacturer in South Korea. The company has maintained the leading position in both packaged bread and packaged pastries since 2011 with a diverse product range.

Novel flavours of cake are actively introduced

As a leading player within packaged cakes, Orion extended its product range in 2018. The company introduced Fresh Cream Pie (Saeng Cream Pie) containing 3% British cream targeting young female consumers.

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Baked Goods in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in South Korea?
  • What are the major brands in South Korea?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumers continue to snack outside but eat meals at home
Home meal replacement products lead growth
CJ CheilJedang continues to lead packaged food, followed by Lotte Confectionery
Hypermarkets losing sales to convenience stores and internet retailers
Home meal replacement trend fuelling slight growth

FOODSERVICE

Sales to Foodservice
Growing popularity of snacking areas in cafés and bars
Changing alcohol consumption trends boosting sales
Ready meals foodservice sales boosted by HMR trend
Consumer Foodservice
Rising demand for quality boosts value sales per outlet
Booming demand for home meal replacements in convenience stores
Rising demand for coffee among busy consumers
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources