Bread is heavily embedded in Croatia’s eating culture and is considered one of the main reasons for the current obesity levels in Croatia. Consumers are aware of this issue as one of the first steps to losing weight is normally reducing or cutting out bread in the diet.
Retail distribution will continue to shift in the direction of modern grocery retailers in the forthcoming years. This will predominantly mean that packaged formats will cannibalise sales of unpackaged baked goods.
The home baking phenomenon that rose out of the first lockdown in 2020 has left a lasting positive impact with sales of desert mixes goods still upbeat in 2022. Prior to the COVID-19 pandemic sales of desert mixes had been stagnating, mostly due to time constraints and changing values, with families spending less time together than before.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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