The importance of clean label is increasing for manufacturers, as consumers are focusing more on health and are quickly learning to understand product ingredient lists. Clean label is usually associated with simplicity, natural, food safety and transparency by consumers, while in China, consumers are particularly focusing on short ingredient lists and low sugar content.
Packaged cakes is expected to see the highest current value growth amongst all baked goods categories over the next five years. Part of the reason is due to the small packaging trend, which is expanding consumption occasions to snacks, providing more room for manufacturers to invent new products and the category to grow.
The continual rise in health awareness has spawned multiple new diets, which means the foods consumers eat on such diets need to meet certain requirements, therefore carving out new opportunities for manufacturers to launch new products. For example, featuring high fat, adequate protein and low carbohydrate, the ketogenic diet naturally avoids baked goods, due to the high level of carbohydrates.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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