The performance of leavened bread which is the largest baked goods range in retail value terms largely dictates the performance of the baked goods category in North Macedonia. As a result of the continued stable consumer demand for bread over the forecast period, baked goods is set to maintain modest volume and moderate retail value growth.
Convenience has been driving the growth of frozen baked goods for quite some time over the review period. This trend is set to remain significant as frozen baked goods is expected to achieve the fastest volume and second fastest retail value growth over the forecast period.
Although in volume terms packaged flat bread is set to achieve modest growth rate, significant unit price increases following the inflation of 2022 and the gradual premiumisation of the category are set to help packaged flat bread record the fastest retail value growth over the forecast period. Consumer demand is set to remain stable as more consumers opt for packaged flat bread to accompany various international dishes and meals, especially those inspired by Mexican, Middle-Eastern and Indian/South East Asian cuisines.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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