The Indonesian economy faces a long road to recovery in the wake of the COVID-19 pandemic, and it is expected that consumers will remain highly price-sensitive and cautious with their daily spending. Importantly, supply issues and production and distribution costs are set to exert strong economic pressure on producers retailers and consumers alike.
Sales are set to remain strong in the physical retail channel as consumers like to hand pick their baked goods. In 2022 and beyond, sales of baked goods in Indonesia are expected to continue to be popular offline, partly due to the limited shelf life of bread, cakes and pasties and a preference for seeing products before purchasing.
For cakes, pastries and bread, many Indonesian customers show a preference for artisanal baked goods from bakeries that also operate as a café. For example, Monsieur Spoon is set to continue to benefit from the perception that it provides high-quality artisanal baked goods and beverages, such as coffee, via its cafés in Bali and Jakarta.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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