Sales of packaged flat bread will expand steadily in retail volume terms over the forecast period, with growth expected to be driven mainly by piadina varieties. Given that Italians are still suffering from the effects of rising prices, exacerbated by the war in Ukraine, the fact that piadina products are comparatively cheap will help to ensure demand remains buoyant.
Although growth will be tempered by maturity, packaged cakes should develop positively in retail volume and current value terms throughout the forecast period. Companies will increasingly cater to the needs of health conscious consumers, while still addressing the need for indulgence, with reduced sugar, sugar-free, additive-free and high-fibre varieties made with ingredients such as seeds, cereals, nuts and wholemeal flours likely to perform particularly well.
Leavened bread sales are also expected to continue to rise over the forecast period, with volume growth driven entirely by packaged varieties,. Consumers will gravitate towards products with strong credentials in terms of health and wellness attributes, flavour profiles, authenticity and provenance.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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