Dessert mixes are expected to see strong growth in 2020, due to the increase in the number of consumers taking up baking during the lockdown period in the first part of 2020. As people spend more time at home, and are no longer able to engage in previous hobbies, more Peruvians are finding relaxation in baking.
Panificadora Bimbo del Perú will continue to lead baked goods in 2020 due to its capacity to innovate and develop its wide distribution network. Half of the company is owned by Alicorp, one of the largest food companies in Peru, which controls the production and supply of wheat flour, oils and sugar, among other key ingredients, helping to manage catering and costs.
Unpackaged bread (both flat and leavened) continued to represent the majority of total baked goods value sales in 2020, although its share continued to decline. There are over 500 varieties of bread in Peru, including those prepared with traditional grains such as quinoa or kiwicha as well as others containing fruit.
There is expected to be a growing preference for the use of native seeds in breads into the forecast period, including quinoa, kiwicha and chia, with these regarded as a natural and healthy addition to bread. As consumers become increasingly health conscious, they are expected more and more to seek out healthier products.
Although baked goods is set to record reasonable growth over the forecast period, largely driven by increasing consumption of packaged varieties of bread, many consumers are trying to switch to a healthier diet, including by reducing their daily intake of carbohydrates. Following a low carb diet has become popular globally in recent years, and Peru is no exception.
Alicorp’s Negrita is a popular 60 year old brand, inspired by the African Peruvian community, which offers products including jelly mixes, pudding mixes, and beverage mixes. However, from 2021, Negrita will change its name and image in order to avoid racist associations, with the new name being chosen through a public competition.
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