Executive Summary

Nov 2019
PROSPECTS
Health trend is evident in bread with increasing use of native seeds, while convenience drives growth of packaged varieties

Bread continued to represent the vast majority of sales of baked goods in 2019, with artisanal products dominating the category, as these products are regarded as fresher as they are baked on a daily basis. French bread, similar to small baguettes, is the most popular type among Peruvians.

The drive to consume fewer carbohydrates limits growth of baked goods

Although baked goods is set to record reasonable growth over the forecast period, largely driven by increasing consumption of packaged varieties of bread, many consumers are trying to switch to a healthier diet, including by reducing their daily intake of carbohydrates. Following a low carb diet has become popular globally in recent years, and Peru is no exception.

Panettone remains the most popular type of cake, particularly during festive seasons

In packaged cakes, the leading product is panettone, with Peru second in the world in terms of consumption per capita of this cake. The product is mainly sold in July and December, associated with tradition and festivities.

COMPETITIVE LANDSCAPE
Artisanal products continue to dominate

Unpackaged bread (both flat and leavened) continued to represent the majority of total baked goods value sales in 2019, although its share continued to decline. There are over 500 varieties of bread in Peru, including those prepared with traditional grains such as quinoa or kiwicha as well as others containing fruit.

Panificadora Bimbo del Perú retains its lead in baked goods

Panificadora Bimbo del Perú continued to lead baked goods in 2019 due to its capacity to innovate and develop its wide distribution network. Half of the company is owned by Alicorp, one of the largest food companies in Peru, which controls the production and supply of wheat flour, oils and sugar, among other key ingredients, helping to manage catering and costs.

Paneton Clasico D'Onofrio remains the leading brand in packaged cakes

Paneton Clasico D'Onofrio from Nestlé Perú remained the most popular brand of panettone, which is included in packaged cakes. Consumers perceive this brand as traditional and of the highest quality, although it has been losing share since 2015 due to the strong marketing efforts from other brands, such as Todinno from Todinno, as well as from private label products, which have increased their penetration due to their low prices and good quality.

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Baked Goods in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Peru?
  • What are the major brands in Peru?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Peru - Category analysis

HEADLINES

PROSPECTS

Health trend is evident in bread with increasing use of native seeds, while convenience drives growth of packaged varieties
The drive to consume fewer carbohydrates limits growth of baked goods
Panettone remains the most popular type of cake, particularly during festive seasons

COMPETITIVE LANDSCAPE

Artisanal products continue to dominate
Panificadora Bimbo del Perú retains its lead in baked goods
Paneton Clasico D'Onofrio remains the leading brand in packaged cakes

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 Sales of Pastries by Type: % Value 2014-2019
Table 6 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 7 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 8 Distribution of Baked Goods by Format: % Value 2014-2019
Table 9 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Peru - Industry Overview

EXECUTIVE SUMMARY

The convenience and health trends continue to drive growth in packaged food
Fresh ingredients and home-made food are significantly more popular than packaged food among consumers
Domestic players continue to lead packaged food
Newer channels continue to change the distribution landscape
Accelerating growth expected for packaged food

FOODSERVICE

Sales to Foodservice
Foodservice is dominated by small restaurants
Alicorp leads sales to foodservice
Main competition comes from loose products
Consumer Foodservice
Traditional eating habits prevail
Regular consumer foodservice clients are extremely price sensitive
Health trend also evident in consumer foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources