Even though unit pricing is set to stabilise in the review period, retail volume sales of baked goods will continue to decline throughout the forecast period. Leavened bread will be the weakest performer, as some increasingly health-conscious local consumers continue to shift their diets away from carbohydrates towards protein and healthy fats.
While traditional bakeries (covered by food/drink/tobacco specialists) remained the leading distribution channel for baked goods in 2022, supermarkets and, to a lesser extent, discounters continued to cannibalise them. Traditionally, the level of trust in local bakeries in terms of safety and hygiene has been quite high among Spanish consumers.
Retail volume sales of cakes and pastries will continue to decline throughout the forecast period, as Spaniards continue to seek to limit their consumption of sugar. On one hand, consumers will continue to exhibit loyalty to traditional flavours.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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