As the rise of the health and wellness trend floods the country, manufacturers are responding to the demands of health-conscious consumers. Healthy innovations of bread, such as flaxseed and whole-grains, have been entering baked goods.
Amid health concerns, consumers are opting for bread that is sold in traditional artisanal bakeries which stock numerous varieties. These breads are characteristically made using natural yeast as opposed to industrial yeast, which is used in packaged leavened bread.
The cost of bread continued to increase in 2019, driven by global prices which have led millers to adjust the price of flour, to match that of the world market. Global prices have risen to USD260 per tonne.
Most modern supermarkets come with an in-house bakery where they not only bake bread, but also cater to consumers who have specialist needs. They cater to those who want non-conventional items for breakfast, such as fresh croissants, and higher-grain products, such as bran or trail mix muffins.
Competition is tight for baked goods, with many players offering an array of similar products. Leading players such as Mini Bakeries and Festive Bread maintain their strong positions due to their long-standing presence in baked goods, and their wide range of products.
Specialist bakery stores are increasing in number, driven by the growth spurt in shopping centres in residential areas. To compete with supermarket in-store bakeries, specialist bakery stores are hoping to gain and maintain their existing share by also offering coffee stations and healthy juice bars on their premises.
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This industry report originates from Passport, our Packaged Food market research database.