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Learn moreNov 2019
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Baked goods continues to perform weakly in 2019. Consumers are eschewing or reducing their consumption of cakes and pastries, in particular, as they look towards healthy eating habits.
Many consumers’ ambivalent attitude is seeing very slow retail volume growth in bread overall in 2019, with a similar performance projected for the forecast period. Many consumers regard bread as a contributor to weight gain, although others are convinced that bread, especially speciality breads like whole grain and multigrain, are an important part of a healthy diet.
Public and private campaigns to stimulate interest in mature baked goods are expected to accelerate over the forecast period. Thus, there is likely to be an increasing move towards artisanal products, a wider product variety and an emphasis on tradition and authenticity and healthier eating.
While seeing marginal decreases in retail value share, artisanal continues to dominate the competitive landscape of baked goods in Switzerland. This is underpinned by a vibrant fresh bread culture.
Private label is predicted to retain a strong presence in baked goods over the forecast period. Major grocery retailers are expected to enlarge their baked goods ranges, especially within bread, by focusing on organic, fruit/grain, vegan and free from varieties to align with prevailing health and wellness, natural and authenticity trends.
Consumers continue to show a preference for fresh bread from traditional town bakeries or in-house bakeries in major grocery retailers. Over the review period, major grocery retailers sought to modernise their in-house bakeries to convey freshness, while some added a touch of premiumisation to drive value sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baked goods industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baked goods in Switzerland market research report includes:
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.