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Country Report

Baked goods in

Baked Goods in Switzerland

35 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The snacking trend continued to hamper the growth of baked goods in Switzerland in 2017. Particularly among younger generations, there is a growing tendency to skip meals, including breakfast, instead opting for frequent snack breaks. Core baked goods in Switzerland are usually consumed during meals, thus being negatively impacted by this trend. Moreover, the introduction of a number of new products positioned as a quick on-the-go breakfast or lunch further contributed to dampening the sales of baked goods.

COMPETITIVE LANDSCAPE

Artisanal products accounted for a 66% share of the overall value sales of baked goods in 2017, illustrating the depth of Switzerland’s fresh bread culture. Even though the share of artisanal bread declined over the review period, which was due in part to the maturity of the category, the Swiss still prefer to purchase their bread fresh either in traditional town bakeries or from the in-house bakeries of major retailers.

PROSPECTS

The forecast period is expected to witness an increasing tendency towards artisanal products and a wider variety in baked goods. As Swiss consumers become more quality-conscious, manufacturers of packaged baked goods can be expected to launch products which look as artisanal as possible in order to better compete with unpackaged offerings.

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Samples

Baked Goods Market Sample Report Baked Goods Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baked goods in Switzerland?
What are the major brands in Switzerland?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baked Goods in Switzerland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2012-2017
Table 2 Sales of Baked Goods by Category: Value 2012-2017
Table 3 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 4 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 7 Distribution of Baked Goods by Format: % Value 2012-2017
Table 8 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 9 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Baked Goods in Switzerland - Company Profiles

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Nestlé Suisse SA: Key Facts
Summary 2 Nestlé Suisse SA: Operational Indicators
Summary 3 Nestlé Suisse SA: Competitive Position 2017

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Modest growth linked to maturity and economic challenges

The Swiss consumer is environmentally conscious

German discounters continue to challenge Swiss duopoly

Internet retailing in packaged food grows rapidly but remains a minor channel

Sluggish performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food faces economic challenges due to strong Swiss franc

Outlook

Convenience continues to shape packaged food

Outlook

Private label is a major force in packaged food

Outlook

Ecological awareness drives demand for organic and sustainable products

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baked Goods in Switzerland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baked Goods in Switzerland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Baked Goods in Switzerland - Company Profiles

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Modest growth linked to maturity and economic challenges

The Swiss consumer is environmentally conscious

German discounters continue to challenge Swiss duopoly

Internet retailing in packaged food grows rapidly but remains a minor channel

Sluggish performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food faces economic challenges due to strong Swiss franc

Convenience continues to shape packaged food

Private label is a major force in packaged food

Ecological awareness drives demand for organic and sustainable products

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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