Baked Goods in Switzerland

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Baked Goods industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baked Goods industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baked Goods in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baked Goods in Switzerland?
  • Which are the leading brands in Baked Goods in Switzerland?
  • How are products distributed in Baked Goods in Switzerland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Baked Goods in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Baked goods sees a boost from lockdowns caused by COVID-19, in contrast to previous healthy eating trend placing downwards pressure on category
Players adapt sales strategies to meet changing consumer demands due to COVID-19
Private label players continue to top the list, as artisanal producers see small declines due to ongoing challenges

RECOVERY AND OPPORTUNITIES

Flat growth expected due to negative health image overall, with consumers set to seek the most convenient options
Health and wellness trends drive the development of free-from and organic variants
Production capacity undisturbed, however declines expected in 2021-2022 due to changing consumption patterns

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2015-2020 Table 2 Sales of Baked Goods by Category: Value 2015-2020 Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 5 Sales of Pastries by Type: % Value 2015-2020 Table 6 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 7 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 8 Distribution of Baked Goods by Format: % Value 2015-2020 Table 9 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 10 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Restrictions cause sales to decline, severely impacting companies that exclusively sell to foodservice Increase in takeaway and delivery services, while companies selling to foodservice adapt to the outbreak Foodservice bankruptcies and closures cause challenges and staff loss for players that provide packaged food to foodservice
Consumer Foodservice
Ongoing rules affect sales as some consumers feel these limitations impact the experience of dining-in Losses are predicted, as only major, chained players are set to have a substantial recovery The demand for ghost kitchens increases as consumers staying at home order food deliveries
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Sales of Packaged Food by Category: Value 2015-2020 Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 24 Penetration of Private Label by Category: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format and Category: % Value 2020 Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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This report originates from Passport, our Baked Goods research and analysis database.

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