Over the forecast period, baked goods is expected to stagnate in both retail volume and value (constant 2022 prices) terms. The average consumption of baked goods like cakes and pastries is anticipated to remain low due to the health and wellness concerns among Swiss consumers.
The retail distribution of baked goods is expected to see some slight changes over the forecast period. Store-based retailing is set to remain the leading distribution channel, with food/drink/tobacco specialists and supermarkets expected to continue to account for the largest share of retail value sales.
Baked goods in Switzerland is likely to remain characterised by artisanal producers over the forecast period. Domestic players will continue to benefit from having a better knowledge of local consumer tastes.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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