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Country Report

Baked goods in

Baked Goods in Switzerland

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Baked goods sees a boost from lockdowns caused by COVID-19, in contrast to previous healthy eating trend placing downwards pressure on category

Baked goods benefits from COVID-19 in 2020, due to consumers spending more time at home during lockdowns resulting in a higher number of snacking occasions. This includes both adults working from home and children who have been off school.

Players adapt sales strategies to meet changing consumer demands due to COVID-19

Players in baked goods have been adapting their strategies in order to maintain sales in the changed environment caused by COVID-19. Independent bakers have been offering home-delivery services, whereas modern grocery retailers have been focusing on e-commerce channels with home-delivery, as a strong shift to internet retailing was noted.

Private label players continue to top the list, as artisanal producers see small declines due to ongoing challenges

Private label player Migros Genossenschaftsbund eG continues to lead baked goods in 2020, with its namesake Migros brand; followed by co private label player Coop Genossenschaft with its Coop brand. Private label is predicted to retain a strong presence in baked goods over the forecast period, especially considering the value for money offerings from private label players.

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Baked Goods Market Sample Report Baked Goods Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baked goods in Switzerland?
What are the major brands in Switzerland?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baked Goods in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Baked goods sees a boost from lockdowns caused by COVID-19, in contrast to previous healthy eating trend placing downwards pressure on category

Players adapt sales strategies to meet changing consumer demands due to COVID-19

Private label players continue to top the list, as artisanal producers see small declines due to ongoing challenges

RECOVERY AND OPPORTUNITIES

Flat growth expected due to negative health image overall, with consumers set to seek the most convenient options

Health and wellness trends drive the development of free-from and organic variants

Production capacity undisturbed, however declines expected in 2021-2022 due to changing consumption patterns

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 5 Sales of Pastries by Type: % Value 2015-2020
Table 6 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 7 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 8 Distribution of Baked Goods by Format: % Value 2015-2020
Table 9 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 10 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Restrictions cause sales to decline, severely impacting companies that exclusively sell to foodservice
Increase in takeaway and delivery services, while companies selling to foodservice adapt to the outbreak
Foodservice bankruptcies and closures cause challenges and staff loss for players that provide packaged food to foodservice

Consumer Foodservice

Ongoing rules affect sales as some consumers feel these limitations impact the experience of dining-in
Losses are predicted, as only major, chained players are set to have a substantial recovery
The demand for ghost kitchens increases as consumers staying at home order food deliveries

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baked Goods in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Baked goods sees a boost from lockdowns caused by COVID-19, in contrast to previous healthy eating trend placing downwards pressure on category

Players adapt sales strategies to meet changing consumer demands due to COVID-19

Private label players continue to top the list, as artisanal producers see small declines due to ongoing challenges

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baked Goods in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Baked goods sees a boost from lockdowns caused by COVID-19, in contrast to previous healthy eating trend placing downwards pressure on category

Players adapt sales strategies to meet changing consumer demands due to COVID-19

Private label players continue to top the list, as artisanal producers see small declines due to ongoing challenges

RECOVERY AND OPPORTUNITIES

Flat growth expected due to negative health image overall, with consumers set to seek the most convenient options

Health and wellness trends drive the development of free-from and organic variants

Production capacity undisturbed, however declines expected in 2021-2022 due to changing consumption patterns

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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