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Country Report

Baked goods in

Baked Goods in Switzerland

23 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Baked goods to be negatively impacted by health and wellness

Baked goods witnessed a lacklustre performance in 2018, mainly because of the ongoing pressure towards healthy eating habits, which led to many baked goods experiencing value decline. Over the forecast period, baked goods is expected to record a marginally declining trend due to health and wellness concerns.

Expected threat from the snacking trend

Over the forecast period, baked goods is expected to be threatened by the increasing prevalence of the snacking trend. Due to time-pressed lifestyles and new eating habits, an increasing number of Swiss (especially among the younger generation) is expected to skip meals (such as breakfast) choosing instead to consume snacks.

Greater number of initiatives to generate interest in baked goods

Public and private campaigns seeking to create interest in baked goods are expected to become increasingly active over the forecast period. Trade associations such as Pain Suisse are expected to continue communicating through marketing initiatives about the healthiness of bread and other baked goods and thus encouraging their consumption.

COMPETITIVE LANDSCAPE

Artisanal players continue to dominate baked goods

The largest share of Switzerland’s baked goods was held by artisanal products, illustrating Switzerland’s vibrant fresh bread culture. Even though the share of artisanal bread declined over the review period, Swiss consumers continued to purchase their bread fresh, either from traditional town bakeries or from the in-house bakeries found in the major retailers.

Greater quantity of grains and cereals expected

Over the review period, there was a gradual shift away from white bread, while the value share of wholegrain bread continued to increase. This trend is expected to persist into the forecast period.

In-store bakeries expected to positively contribute to discounter share increase

The retail distribution of baked goods is expected to experience some marginal changes over the forecast period. Store-based retailing will remain the main distribution channel for baked goods and grocery retailers, such as food/drink/tobacco specialists, forecourt retailers, supermarkets and hypermarkets are expected to continue accounting for the largest share of sales.

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Baked Goods Market Sample Report Baked Goods Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baked goods in Switzerland?
What are the major brands in Switzerland?
How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
What are the market opportunities for high fibre products?
Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baked Goods in Switzerland - Category analysis

HEADLINES

PROSPECTS

Baked goods to be negatively impacted by health and wellness

Expected threat from the snacking trend

Greater number of initiatives to generate interest in baked goods

COMPETITIVE LANDSCAPE

Artisanal players continue to dominate baked goods

Greater quantity of grains and cereals expected

In-store bakeries expected to positively contribute to discounter share increase

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 Sales of Pastries by Type: % Value 2013-2018
Table 6 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 7 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 8 Distribution of Baked Goods by Format: % Value 2013-2018
Table 9 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns

Consumer Foodservice

Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baked Goods in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Baked goods to be negatively impacted by health and wellness

Expected threat from the snacking trend

Greater number of initiatives to generate interest in baked goods

COMPETITIVE LANDSCAPE

Artisanal players continue to dominate baked goods

Greater quantity of grains and cereals expected

In-store bakeries expected to positively contribute to discounter share increase

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baked Goods in Switzerland - Category analysis

HEADLINES

PROSPECTS

Baked goods to be negatively impacted by health and wellness

Expected threat from the snacking trend

Greater number of initiatives to generate interest in baked goods

COMPETITIVE LANDSCAPE

Artisanal players continue to dominate baked goods

Greater quantity of grains and cereals expected

In-store bakeries expected to positively contribute to discounter share increase

CATEGORY DATA

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth

The health and wellness trend continues to shape demand for packaged food

Private label strengthens its position in packaged food

Supermarkets leads distribution channels while discounters gains share

Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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