Health and wellness, and ethical consumerism are increasingly prominent trends amongst younger consumers. Gen Z consumers, in particular, are actively looking for clean label bread and searching for companies that are considered fair in their treatment of producers, who are mostly poorer farmers from smaller villages.
As well as driving a growing demand for clean labels and products containing natural ingredients, the health and wellness trend is supporting growing consumer interest in products with functional properties. This is especially the case if functionality is provided by natural constituents such as ancient grains or honey.
Another significant factor that is likely to provide a base for further development during the forecast period is the growing consumer demand for products utilising local raw materials. Grains from local islands or special farms in Greece are already witnessing a notable rise in interest as they benefit from high levels of consumer trust.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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