Retail volume sales of baked goods is expected to decline moderately in the forthcoming years, and gradually return to pre-pandemic levels towards the end of the forecast. As the impact of the COVID-19 pandemic further lessens, consumer spending will likely further shift back from food and beverages and in-home entertainment to foodservice, outdoor activities and travelling, amongst others.
During the COVID-19 pandemic, maintaining product availability took priority over sustainability issues. As such, the government of Canada delayed the implementation of a ban on single-use plastics until 2022.
Clean labels, organic and gluten-free remain significant growth areas in baked goods, in addition to offering new flavour/taste experiences that consumers, particularly younger generations, continue to crave. Umo, a range of Japanese-style steam-baked cakes and doughnuts launched by Bimbo Canada in 2020, is a case in point, offering excitement in terms of format and flavour while only on offer for a limited time.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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