Executive Summary

Nov 2018
PROSPECTS
Rising health-consciousness and snacking reshape baked goods

Health-consciousness continues to rise in Canada, significantly impacting consumers’ choices of foods and beverages over 2017-2018. In baked goods, the clean label movement, with the desire for shorter ingredients lists and products free from artificial ingredients, further evolved.

Flat bread continues to enjoy rapid growth

In contrast to the overall stagnation in packaged bread, which accounts for the lion’s share of sales of baked goods in Canada, flat bread, including tortillas, naan and pita, saw robust growth in 2017-2018. This was driven mostly by the widening of distribution in retail, with such products now present in most mainstream grocery outlets across Canada.

Premiumisation intensifies and expands

As a staple food, baked goods will always have a place in Canadians’ shopping cart, whilst their preferences are increasingly leaning towards higher-quality premium ranges, particularly gourmet-type products, referred to as “gourmetisation”. In response to this trend, manufacturers and brands have used claims and highlighted features more often than before, such as “authentic”, “artisanal”, “stone-baked”, “slow baked” and “high-quality ingredients”.

COMPETITIVE LANDSCAPE
Grupo Bimbo remains the leading player in GBO terms in 2018

Grupo Bimbo emerged as the leading player in baked goods in GBO terms in 2015, thanks to a series of acquisitions it made in 2015, of Canada Bread and Saputo Bakery, and in 2017, of Stonemill Bakehouse. With its rich experience in the bakery business, these deals were very positive in terms of driving growth of these acquired businesses.

George Weston follows, but may experience problems

In 2018, Grupo Bimbo was closely followed by George Weston in GBO terms, whilst no other single player held a double-digit value share in this year. George Weston and Loblaw, one of the largest grocery chains in Canada that the company owns, have been under scrutiny after an alleged bread price-fixing scheme was made public in 2017, which could potentially impact its relationship with suppliers.

Many categories remain fragmented

Due to the fresh nature of baked goods, many categories remain highly fragmented. Cakes and pastries, for instance, are mostly regionalised or localised, with suppliers largely being small and medium-sized bakeries.

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Baked Goods in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Canada?
  • What are the major brands in Canada?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable growth while continuing to evolve
Growing impact of clean label movement
Leading players facing challenges, while niche segments attract smaller players
Online retailing, mixed retailers and hypermarkets see most dynamic growth
Moderate growth ahead, with increasing uncertainty

FOODSERVICE

Sales to Foodservice
Foodservice experiences stable and stronger growth amid rising headwinds
Growing demand for plant-based food presents challenges and opportunities
Unique experiences and health positioning increasingly critical
Consumer Foodservice
Demographic change and economy impacting consumer foodservice
New era of customer interaction fast approaching
Key trends in menu design

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources