Within packaged cakes, a growing trend has been the success of US-style products. Items such as brownies,.
Dessert mixes struggled over the review period with the category recording a decline in volume sales. Sales were particularly hard hit by the pandemic during which France saw a rise in home baking.
Bread products which can be used a base for meals and snacks will likely continue to show solid growth, with demand expected to expand beyond the traditional baguette. For instance, French consumers are embracing burgers and in response bread manufacturers have been investing in new products and innovations to meet this demand.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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