Tortillas (flat bread) is the most popular and affordable staple in the country and given its importance to the local diet, including among Mexico’s poorer, rural communities, the category is likely to see stable growth in retail volume terms over the forecast period. Providing the government is able to keep prices relatively stable then consumers are likely to increase their consumption of flat bread, with some people likely to substitute pricier products with tortillas.
In September 2021, a group of legislators presented a new law initiative to regulate the use of trans fats in food and beverages in Mexico. This move came as a result of growing links between the consumption of trans fats and the increased risk of having a heart attack, stroke, or developing type 2 diabetes.
Grupo Bimbo SAB de CV is expected to maintain its lead in baked goods in 2022 despite continuing to lose share due to growing competition from artisanal products. Grupo Bimbo benefits from a broad product portfolio within packaged flat bread and packaged leavened bread, which has enabled it to dominate these two categories.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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