Retail volumes of baked goods are expected to decline slightly over the forecast period, continuing to fall further below the sales levels seen prior to the outbreak of COVID-19. Amongst lower income consumers the reason for fewer sales will be their diminished disposable incomes amid the rising costs of living (and of baked goods).
Consumers’ growing willingness to experiment with novel product types and flavours offers potential for the development of new types of baked goods during the forecast period. For instance, with barbecuing remaining popular in the Czech Republic, producers and retailers are currently focusing on developing speciality breads for barbecues and grilling.
In 2022, households largely reduced their consumption of pastries, leading to stagnating sales. Under the expected gradual gains of purchasing power, it is likely that pastries will see more favourable sales in the forecast period, with popular savoury and sweet pastries being eaten more for breakfast or as a snack.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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