Executive Summary

Nov 2019
PROSPECTS
Segmentation continues to boost sales of baked goods

The development of additional levels of segmentation continued to boost the sales performance of baked goods in 2019, with added-value claims remaining focused on reaching more specific groups of consumers through further levels of specialisation. Gluten-free, organic and vegan claims continued to be among higher-end proposals targeted at upper-end health-conscious buyers.

Smaller pack sizes for sweet products target a younger audience

More affordable and smaller packaging presentations of the more indulgent products in traditional baked goods, such as packaged pastries and cakes, continued to increase in availability across modern and traditional grocery retailers. This was helping to increase consumption occasions of such snack-type options through impulse purchases based on lower expenditure per purchase.

Added-value and health and wellness claims to continue recording strong growth

Added-value functional baked goods options, such as sourdough, organic, gluten-free and probiotic products, are expected to continue growing in popularity over the forecast period. They will be targeting an expanding base of younger millennial consumers interested in adopting healthier eating habits or in avoiding certain types of foods (due to intolerance or personal beliefs).

COMPETITIVE LANDSCAPE
Artisanal products dominate, with Bimbo and Gruma the main branded players

Baked goods continues to be characterised by the strong penetration that artisanal bread has among local consumers from all socioeconomic segments across the country. Artisanal baked goods therefore continued to account for the clear majority of value sales of baked goods in Costa Rica in 2019, leveraging consumption tradition, pricing and availability, while benefiting from the ability to target buyers from all socioeconomic segments across the country.

Smaller players and private label offer attractive prices and products targeted at regional/provincial consumers

The rest of the sales in baked goods continue to be significantly fragmented, with a large number of domestic players as well as the modern retailers’ private label lines (eg Wal-Mart, Automercado and AMPM/Fresh Market) competing for sales. The competition is based on point-of-sale availability, appealing product formats, higher-quality ingredients, pricing and freshness claims.

New development opportunities for added-value, healthier products

As already seen during 2018-2019, new development opportunities over the forecast period will be driven by added-value proposals, such as organic, vegan and gluten-free baked goods. Examples of popular imported gluten-free lines include Udi’s, Schnitzer and Katz (found at Automercado) as well as products from domestic players such as Jinca Foods (a gluten-free flour specialist) and Papu, with both the local players having recently introduced new products developments in packaged bread.

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Baked Goods in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Costa Rica?
  • What are the major brands in Costa Rica?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Segmentation continues to boost sales of baked goods
Smaller pack sizes for sweet products target a younger audience
Added-value and health and wellness claims to continue recording strong growth

COMPETITIVE LANDSCAPE

Artisanal products dominate, with Bimbo and Gruma the main branded players
Smaller players and private label offer attractive prices and products targeted at regional/provincial consumers
New development opportunities for added-value, healthier products

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 7 Distribution of Baked Goods by Format: % Value 2014-2019
Table 8 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 9 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products
Functional ingredients and new value-for-money products set the pace
New added-value products and Wal-Mart’s Great Value range gain presence
Modern grocery retailers keep gaining ground
Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice
Further consolidation based on additional economy-of-scale savings
Mayca expanding its new self-service model
Technological innovations and new distribution centres set to further consolidate foodservice sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources