Executive Summary

Nov 2018
PROSPECTS
Low-carb diets threaten sales of baked goods

As a result of the health and wellness trend and the public perception of baked goods, with consumers seeing standard white bread and pastries in particular as unhealthy, more Slovenians are reducing their consumption of such products, substituting them for whole wheat and whole grain alternatives. This gradual shift, however, has not impacted the category too much as an overall increase in consumer confidence and rising disposable incomes, coupled with demand for convenience, have to a certain extent offset this.

More expensive categories to further drive value sales

In 2018, baked goods continued to see an improvement in volume sales growth despite the health and wellness trend, mainly due to increased consumer spending and a brighter economic climate. It was noticeable, however, that the leading producers and new players were quick to offer healthier alternatives to processed white flour and sugar products, namely whole wheat, whole grain and gluten-free baked goods.

Demand for convenience to support sales of packaged baked goods

Slovenian consumers typically buy fresh unpackaged baked goods as opposed to packaged offerings, largely due to the former being seen as healthier. Furthermore, the country is witnessing a growing trend towards home baking, particularly among younger generations.

COMPETITIVE LANDSCAPE
Zito remains the leading brand manufacturer

Baked goods remained a fragmented category in 2018, with artisanal products accounting for more than a third of overall value sales. With regard to brand manufacturers, Žito remained well ahead of the rest of the field.

Domestic players dominate baked goods

The domestic retailer Poslovni Sistem Mercator ranked second in 2018 thanks to its widespread network of outlets in Slovenia, followed by another domestic company, Pekarna Grosuplje. It is thus fair to say that local manufacturers command a much stronger position than their international counterparts.

Both the premium and economy segments are growing

Most baked goods in Slovenia tend to have a standard or economy positioning. However, premium products are available and are growing as a result of the health and wellness trend and rising disposable incomes.

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Baked Goods in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Slovenia?
  • What are the major brands in Slovenia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Slovenia - Category analysis

HEADLINES

PROSPECTS

Low-carb diets threaten sales of baked goods
More expensive categories to further drive value sales
Demand for convenience to support sales of packaged baked goods

COMPETITIVE LANDSCAPE

Zito remains the leading brand manufacturer
Domestic players dominate baked goods
Both the premium and economy segments are growing

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 7 Distribution of Baked Goods by Format: % Value 2013-2018
Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Packaged food revives with accelerating growth across most categories
Evenly distributed growth rates across all categories of packaged food
No significant movement amongst packaged food producers whilst competition intensifies
Modern grocery retailers continue to enjoy undisputed domination of the retailing landscape
The forecast period is set to bring additional growth and recovery within most categories

FOODSERVICE

Sales to Foodservice
Foodservice sales heating up for the forecast period
Health and wellness extending to foodservice and limiting growth
Bulk of production still going to retail whilst niche segment springs up
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources