Rising health awareness is set to be one of the most influential trends across all categories of staple foods during the forecast period and in baked goods it is expected to drive consumers towards products with additional nutritional benefits. For instance, rising demand is expected to be seen for products that are rich in fibre and high in protein as consumers favour products with a better nutritional profile.
Cakes is slated for a stagnant sales performance in retail volume terms over the forecast period, with both packaged cakes and unpackaged cakes expected to register marginal volume sales declines. This is set to be due partially to the shift towards consuming cakes in the foodservice channel, rather than buying cakes in the retail channel for at-home consumption.
While the high inflation that swept through Europe towards the end of the review period tended to make consumers quite circumspect and conservative in their spending choices during 2022, it is expected that they will become more interested in experimenting with new flavours, textures and presentations in all categories of baked goods once inflation levels off and spending power rebounds during the second half of the forecast period. The category is also expected to be positively affected by the increasing desire of consumers to sample interesting and different new tastes and textures instead of the more traditional options that are currently the most popular in the category.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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