Plant-based foods became an increasingly prominent feature of the overall packaged food market during the COVID-19 crisis, and is emerging as a trend in baked goods going into the forecast period. This has been a global trend on the back of rising consumer environmental awareness, health consciousness and concern for animal welfare.
The cakes category used to comprise mainly of unpackaged products. However, packaged cakes is expected to gain more market share during the forecast period.
Before the COVID-19 crisis, consumers in Taiwan preferred bakery bread to be freshly baked from the oven. Since most bakeries are close to consumers’ homes, many were used to visiting bakeries frequently and buying small amounts of bread each time.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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