Baked Goods in Estonia

November 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Baked Goods industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baked Goods industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baked Goods in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baked Goods in Estonia?
  • Which are the leading brands in Baked Goods in Estonia?
  • How are products distributed in Baked Goods in Estonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Baked Goods in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Baked goods to see decline in demand in 2020, despite strong performance of packaged flat bread
Category leader Eesti Pagar AS benefits from wide availability as Mattias Cafe OÜ offers innovative flavours
AS Leibur storms packaged flat bread with products promising health benefits

RECOVERY AND OPPORTUNITIES

Low prices and convenience will continue support growth in frozen baked goods in coming years
Unpackaged pastries continue to out-perform packaged pastries due to low prices
Health and wellness trends continue to penetrate baked goods, increasing demand for whole wheat

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2015-2020 Table 2 Sales of Baked Goods by Category: Value 2015-2020 Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 6 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 7 Distribution of Baked Goods by Format: % Value 2015-2020 Table 8 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 9 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice adapts with takeaway and delivery services Drop in tourism due to COVID-19 travel bans and infection fears hit Estonian foodservice hard Ban on public events and closure of entertainment venues is also bad news for foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020 Table 17 Sales of Packaged Food by Category: Value 2015-2020 Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 23 Penetration of Private Label by Category: % Value 2015-2020 Table 24 Distribution of Packaged Food by Format: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format and Category: % Value 2020 Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baked Goods research and analysis database.

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