Executive Summary

Nov 2019
PROSPECTS
Premiumisation and health and wellness trends become more prominent in bread

Consumer tastes are expanding into speciality breads such as sourdough, spelt and savoury breads. Rising disposable incomes mean that Irish consumers seek more premium bread, but health remains the main driver when manufacturers develop new products and consumers make their choices.

Unpackaged bread, craft breads and flat bread benefit as consumers cut down on processed foods, salt and sugar

Irish consumers are actively trying to reduce their sugar and salt intake as well as cut down on processed foods. This places bread, and sliced pan in particular, under the spotlight.

Brexit is likely to have a negative effect on baked goods

Baked goods in Ireland is affected by concerns about Brexit. With the vast majority of flour being imported from the UK, a hard Brexit could mean hefty price increases in bread due to the tariffs that bakers could face on flour, as well as on sugar and other essential ingredients.

COMPETITIVE LANDSCAPE
Leading brands face increasing challenge from smaller brands, artisanal products and private label

While artisanal manufacturers and private label both increased their value shares over the review period, baked goods remained dominated by quite a number of strong brands. However, leading brands are under increasing pressure from both private label, which consumers no longer perceive as low quality, and the fact that packaged leavened bread, the largest category within baked goods, is seeing more competition and falling demand.

Brands try to limit the slowdown in packaged cakes with lower-sugar products

Slowing growth in packaged cakes in Ireland is due to consumers continuing to reduce their overall sugar intake. To retain consumers, manufacturers are launching products with lower sugar content.

New product developments address demand for convenience

New product developments help drive positive growth in mature baked goods. In 2019, Premier Foods Ireland launched poppadums, categorised under packaged flat bread.

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Baked Goods in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Ireland?
  • What are the major brands in Ireland?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Ireland - Category analysis

HEADLINES

PROSPECTS

Premiumisation and health and wellness trends become more prominent in bread
Unpackaged bread, craft breads and flat bread benefit as consumers cut down on processed foods, salt and sugar
Brexit is likely to have a negative effect on baked goods

COMPETITIVE LANDSCAPE

Leading brands face increasing challenge from smaller brands, artisanal products and private label
Brands try to limit the slowdown in packaged cakes with lower-sugar products
New product developments address demand for convenience

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 Sales of Pastries by Type: % Value 2014-2019
Table 6 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 7 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 8 Distribution of Baked Goods by Format: % Value 2014-2019
Table 9 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit
New product development focuses on consumers’ demand for more vegan options and more protein
Players launch more products that offer healthy convenience to time-pressed consumers
Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money
Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice
Packaged food volume sales to foodservice begin to slow down being faced with higher VAT and the uncertainty of Brexit
Sustainability affects foodservice volume sales as operators focus more on the impact of packaging
Consumer foodservice players increasingly source packaged food products with local provenance
Consumer Foodservice
Meeting consumers’ demand for convenience is increasingly key in consumer foodservice
Consumer foodservice operators focus on premium hand-made products
Consumer foodservice players broaden their vegetarian and vegan offerings
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources