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Baked Goods in Ireland

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Baked Goods industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baked Goods industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baked Goods in Ireland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baked Goods in Ireland?
  • Which are the leading brands in Baked Goods in Ireland?
  • How are products distributed in Baked Goods in Ireland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Baked Goods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Baked Goods in Ireland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Packaged baked goods sees stockpiling boost, as foodservice players switch into retail to maintain sales
Enhanced trend for home-baking sees flour and yeast shortages in shops
Domestic player Joseph Brennan Bakeries maintains lead overall and in bread per se, thank to longstanding tradition and wide range of modern offerings

RECOVERY AND OPPORTUNITIES

Flat bread and healthier options set to become increasingly popular
Frozen baked goods set to face declines due to healthy eating trends and little innovation
Recovery expected overall, due to baked goods being ongoing consumer staples

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2015-2020 Table 2 Sales of Baked Goods by Category: Value 2015-2020 Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 5 Sales of Pastries by Type: % Value 2015-2020 Table 6 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 7 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 8 Distribution of Baked Goods by Format: % Value 2015-2020 Table 9 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 10 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Providers of packaged food to foodservice outlets in Ireland suffer from a loss in contracts and revenues as these outlets were forced to close for several months in 2020 Foodservice providers were forced to adapt their packaged food products to be more compatible with takeaway and home delivery in 2020 Use of temperature screening technology becomes widespread among foodservice providers
Consumer Foodservice
Loss of tourism due to COVID-19 negatively affects sales of food to consumers through foodservice channels in 2020 Quick service restaurants were better prepared to undertake operational challenges required by COVID-19 and the related lockdown measures Foodservice outlets at retailers also struggle from a loss in sales in 2020, as consumers’ visits have noticeably shortened
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020 Table 18 Sales of Packaged Food by Category: Value 2015-2020 Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 24 Penetration of Private Label by Category: % Value 2015-2020 Table 25 Distribution of Packaged Food by Format: % Value 2015-2020 Table 26 Distribution of Packaged Food by Format and Category: % Value 2020 Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baked Goods research and analysis database.

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