Affordability remains the leading consideration when making purchasing decisions for most South Africans and as wheat prices have increased, consumers have been forced to replace bread with more affordable staple foods such as rice or maize meal. It is expected that brands such as Albany and Sasko will invest in price and innovation to entice consumers back to packaged leavened bread.
Woolworths Holdings will continue to lead innovation within packaged cakes. It offers an extensive product variety, catering for every consumer need, including gluten-free or vegan-friendly options.
According to a General Household Survey in 2021 by government agency Statistics South Africa, 80% of children aged 5-17 years attend either pre-school, primary school or secondary school, to account for approximately 15 million children in the country. There is a stronger focus on ensuring that schoolchildren are properly nourished to support learning and concentration.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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