Executive Summary

Nov 2019
PROSPECTS
Health and wellness, premiumisation and convenience helping to drive bread’s value growth

Health and wellness, premiumisation and convenience are among the trends that are currently proving to be the main drivers for bread. More offerings with additives such as flax or sunflower seeds are being seen, mainly in sliced products, as well as flour mixes with bran and cereals.

Dessert mixes likely to be given a boost by new cake mixes

In dessert mixes, in which jelly traditionally prevails, new product developments in mixes for cakes, such as brownies or muffins, are being introduced by a number of companies, including Schedro and Pripravka, which could help drive category growth. Dessert mixes has some untapped potential, given it is still a relatively small product area in baked goods.

Frozen baked goods prove a popular option

Frozen baked goods are proving a popular way of obtaining “fresh” baked goods. Semi-prepared baked goods as well as pizza crusts and filo pastry sheets are welcomed as a “cheat” by consumers looking to bake at home but without sufficient time for the full preparation of the end products.

COMPETITIVE LANDSCAPE
Roshen and Kyivkhlib dispute over Kyivsky Tort name still rumbling on

The effects of the legal conflict between Roshen Kondyterska Korporatsia and Kyivkhlib surrounding Kyivsky Tort, the name of a type of cake that has been traditional in the country since Soviet times, are still lingering. Roshen claimed sole ownership of the copyright and design of the cake’s surface as well as usage of the brand name.

Khlibni Investytsiyi opens new frozen baked goods plant

Large bread manufacturer Khlibni Investytsiyi opened a new factory near Kyiv for producing frozen baked goods in 2018. The daily volume of production is about 30 tonnes, but will rise to 90 tonnes a day once the plant is operating at full capacity.

Private label presence growing in cakes

There is a growing presence of private label in cakes, especially in the big cities through well-developed national retail chains. This is likely to impact small local bakeries as consumers have high levels of loyalty to well-known large manufacturers like Roshen, Kviten or Kyivkhlib.

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Baked Goods in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Ukraine?
  • What are the major brands in Ukraine?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Ukraine - Category analysis

HEADLINES

PROSPECTS

Health and wellness, premiumisation and convenience helping to drive bread’s value growth
Dessert mixes likely to be given a boost by new cake mixes
Frozen baked goods prove a popular option

COMPETITIVE LANDSCAPE

Roshen and Kyivkhlib dispute over Kyivsky Tort name still rumbling on
Khlibni Investytsiyi opens new frozen baked goods plant
Private label presence growing in cakes

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 7 Distribution of Baked Goods by Format: % Value 2014-2019
Table 8 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 9 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources