Convenience, quality considerations and a reduction in food waste are likely to continue to drive retailers’ and consumers’ responses over the forecast period. While there remain concerns over the intake of carbohydrates and gluten-laden products, bread, in both packaged and unpacked formats, is set to continue to dominate baked goods in the Netherlands.
Non-traditional bread, flat bread registered an increase in demand in recent years. For instance, Ikra bakery originally focusing on the Turkish immigrant population in the country, no longer focuses only on Dutch people with foreign roots, but also on consumers who are interested in the world of Mediterranean cuisine.
As a growing number of consumers become more mindful of their diet, demand for grain-free baked goods is anticipated to grow over the forecast period. Whilst grains are not necessarily unhealthy, there is a growing number of natural health practitioners who recommend avoiding grains when trying to heal from a chronic health condition due to the anti-nutrients they contain, amongst other reasons.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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