Bread is set to continue accounting for the majority of sales of baked goods during the forecast period. Despite rising inflation, the category is expected to develop positively in terms of volume, due to its status as an important dietary staple in the country.
Despite the difficult economic situation, the forecast period will continue see the development of products with added health benefits, which will serve to maintain growth in packaged bread. Wholemeal bread, in particular, has much potential for growth, as do gluten free, wholegrain and seeded varieties.
During the forecast period, dessert mixes is set to record the most dynamic growth in volume terms, albeit from a small base. Part of this growth is expected to result from their growing availability via e-commerce, thanks to the activities of retailers such as Supermercado la Torre and Walmart, which have used the Glovo platform to sell their products.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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