Bread is a traditional and common part of the daily diet and as such, bread, and in particular unpackaged flat bread, will continue to be in demand. Continuing population growth will also support volume sales.
There will be further diversification within flat breads, as players look to add value and increase profit margins. Much of this diversification will be focused on providing health benefits.
As long as inflation remains high, imported brands in particular will be negatively impacted. This will hit products such as dessert mixes in particular, as they are mainly imported from the US, and are already considered expensive, even when inflation is under control.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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