Players in packaged pastries also have an established presence in packaged leavened bread, and have been focusing on navigating inflationary pressures; hence, innovation has been less of a priority towards the end of 2022. The only notable new format is Sunshine’s Poketto (Japanese-inspired crustless filled sandwich) in Belgian chocolate and peanut butter.
Diet inclusivity, such as accommodating diabetic, ketogenic, and vegan diets within dessert mixes, remains a niche in Singapore. These products tend to be exclusively offered by specialist brands, although new players may enter if demand gains further momentum over the forecast period in line with greater education and awareness.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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