Flat bread is expected to see the most dynamic volume growth within baked goods during the forecast period. However, it should be borne in mind that category sales are still rising from a very low base, with flatbread having achieved mass popularity and mainstream appeal only relatively recently.
Packaged bread will remain insignificant compared with unpackaged bread in the short term. In Argentina there are bakeries located in all cities and towns across the country and unpackaged bread is a considerably less expensive alternative to packaged products.
E-commerce registered a strong expansion in sales across baked goods during the COVID-19 crisis, which is set to continue in 2022,. However, at the end of the review period, online sales of unpackaged bread remained highly underdeveloped.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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