Baked foods will witness fairly robust growth over the forecast period, in both volume and current value terms. This is attributable to the essential nature of such products alongside a growing population.
Traditional bakeries remained the main channel for baked goods in Egypt, due to their widespread presence across the country, combined with their reasonable prices and variety of goods. However, during the latter half of the review period, an increasing number of bakeries began to offer on-demand delivery services, that brought bakery goods directly to the homes of their customers.
Edita Food Industries SAE is also expected to maintain its leading position over the forecast period, underpinned by its strength in cakes and pastries, where it operates across a wide range of price segments with its Molto, Twinkies, Hohos and Todo brands. Such products are expected to remain popular amongst younger consumers, who will purchase them as snacks to be eaten on the go, as well as amongst mothers who will favour them for their children’s lunchboxes The company is also expected to continue to invest in new product launches in new flavour varieties, supported by high-profile marketing campaigns.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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