The consumption of baked goods in Bulgaria will continue to develop positively over the forecast period, driven mainly by the performance of packaged flat bread, cakes, and pastries as these categories still have room for decent growth. In term of flat bread, Bulgarians' growing interest in Asian and Mexican food, combined with the need for convenience, will drive development over the coming years.
Over the forecast period, retail value growth in baked foods is anticipated to slow due to the expected stabilisation of retail unit prices and an increasing number of purchases at discounted prices. Given that economic instability is set to be a key feature, at least of the early forecast period, price promotions are anticipated to be a vital strategy for retailers and manufacturers to sustain volume sales.
Innovations in baked goods are primarily expected to focus on reducing or eliminating artificial preservatives, colourants, and sugar content, as well as the development of tasty new flavours. Within cakes and pastries, chocolate will remain the most preferred flavour, with this trend visible from several recently launched products including the 7 Days croissant with chocolate pieces and the new Prestige Mirage mini cake with chocolate crème.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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