Hong Kong consumers are becoming more and more sophisticated in their selection of baked goods. In response to their needs, finer quality ingredients were pursued by players.
As Hong Kong consumers are leading hectic schedules, baked goods remain a popular choice for a quick breakfast. To cater to on-the-go consumption, convenient store chain 7-Eleven has increased the variety of its breakfast for selection, ranging from sandwiches in open fridges, to assorted packaged breads, buns and cakes in its baked goods section.
In Hong Kong, the majority of baked goods from bakery chains are produced at a central kitchen and then distributed daily to the outlets. As freshly-made bread is on-trend, some bakeries have strategically developed sub-brands for stores which provide on-site bakery.
The Garden Co Ltd (Garden) is one of the dominant and long-standing players in packaged baked goods. In order to maintain its competitiveness, the player undertook new product initiatives with health and wellness features.
Due to limited frozen shelf space at retail outlets, retailers carefully select items to be listed in order to maximise the returns. Dairy Farm International Holdings Ltd (Wellcome and Market Place by Jasons) in April 2018 brought back the classic and signature dessert Birds Eye Arctic Roll for its consumers to reminisce about the old days.
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This industry report originates from Passport, our Packaged Food market research database.