Executive Summary

Nov 2018
PROSPECTS
New recipes arise from finer flours and natural ingredients

Hong Kong consumers are becoming more and more sophisticated in their selection of baked goods. In response to their needs, finer quality ingredients were pursued by players.

Strong drive from on-the-go consumption

As Hong Kong consumers are leading hectic schedules, baked goods remain a popular choice for a quick breakfast. To cater to on-the-go consumption, convenient store chain 7-Eleven has increased the variety of its breakfast for selection, ranging from sandwiches in open fridges, to assorted packaged breads, buns and cakes in its baked goods section.

“Enjoy the freshness everyday” on-site freshly baked bread in demand

In Hong Kong, the majority of baked goods from bakery chains are produced at a central kitchen and then distributed daily to the outlets. As freshly-made bread is on-trend, some bakeries have strategically developed sub-brands for stores which provide on-site bakery.

COMPETITIVE LANDSCAPE
The Garden Co Ltd remains prominent in packaged baked goods

The Garden Co Ltd (Garden) is one of the dominant and long-standing players in packaged baked goods. In order to maintain its competitiveness, the player undertook new product initiatives with health and wellness features.

Frozen desserts saw more speciality

Due to limited frozen shelf space at retail outlets, retailers carefully select items to be listed in order to maximise the returns. Dairy Farm International Holdings Ltd (Wellcome and Market Place by Jasons) in April 2018 brought back the classic and signature dessert Birds Eye Arctic Roll for its consumers to reminisce about the old days.

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Baked Goods in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

New recipes arise from finer flours and natural ingredients
Strong drive from on-the-go consumption
“Enjoy the freshness everyday” on-site freshly baked bread in demand

COMPETITIVE LANDSCAPE

The Garden Co Ltd remains prominent in packaged baked goods
Frozen desserts saw more speciality

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 7 Distribution of Baked Goods by Format: % Value 2013-2018
Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers consistent growth in 2018
Convenience and on-the-go eating remain major trends
International brands remain unchallenged at the top of packaged food
Internet retailing becomes more important due to demand for niche products
The health and wellness trend set to be a strong influence over the forecast period

FOODSERVICE

Sales to Foodservice
Rising interest in eating out for breakfast supports growth in breakfast cereals and baked goods
Instant noodles continues to register declining foodservice volume sales as sales of frozen noodles boom
COFCO remains at the forefront of the supply of packaged food to the consumer foodservice industry
Consumer Foodservice
Convenience remains the number one priority for Hong Kong’s extremely busy consumers
Premiumisation and healthier eating set to remain major consumer trends
Independent restaurants continue to present greater challenges to chained players

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources