Firstly, the development of modern retail outlets across Kazakhstan is a key driver for the liquid soap category. Increased accessibility, coupled with a growing focus on hygiene, is expected to fuel the rise of liquid soap as consumers perceive it as a more effective cleaning option.
The intimate hygiene category is also predicted to see stable growth in volume terms. With a wide range of products like wipes, foams, and specialised soaps readily available, Kazakhstan's intimate hygiene market presents significant growth potential.
Body wash/shower gel, as a product area, will continue to gain popularity, driven by population growth and a growing focus on personal hygiene among men. Fresh scents are expected to dominate the shower gel category, with a potential increase in the variety of such products offered.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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