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Country Report

Skin Care in

Skin Care in Belgium

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Skin care sees mixed results, with mass facemasks and hand care products faring the best

Skin care saw mixed results from the event of COVID-19 in 2020, thus resulting in negligible value growth and small volume growth. Whilst the pandemic interrupted beauty and grooming routines, giving way to a more laissez faire attitude in some instances, it also boosted consumption of certain products at the same time.

Traditional dermocosmetics channels seriously impacted, highlighting a need for digital consultations and e-commerce growth

While the skin care category as a whole was challenged by the temporary closure of perfumeries, department stores and drugstores, the event of the pandemic has particularly impacted the traditional distribution channels for dermocosmetics. Brick-and-mortar pharmacies have been impacted by both lockdowns and sanitary health measures (social distancing, the use of screens, etc), thus making it more difficult to offer displays, campaigns and, more importantly, skin care consultation and product trials.

Yves Rocher maintains top brand place thanks to growing popularity of dermocosmetics

Beiersdorf NV SA maintained its lead in skin care in company terms in 2020, with a fair lead on its closest competitor L'Oréal Belgilux SA. In brand terms, however, Yves Rocher (Yves Rocher Benelux NV SA) pips Beiersdorf’s Nivea products to the top place.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Belgium?
What are the major brands in Belgium?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Skin care sees mixed results, with mass facemasks and hand care products faring the best

Traditional dermocosmetics channels seriously impacted, highlighting a need for digital consultations and e-commerce growth

Yves Rocher maintains top brand place thanks to growing popularity of dermocosmetics

RECOVERY AND OPPORTUNITIES

Event of COVID-19 highlights need for players to enhance their digital offerings and distribution beyond traditional channels

Mass facemasks expected to remain popular, due to quick, easy and affordable “home spa” benefits

Mass skin care players set to embrace natural trend in order to compete with premium dermocosmetic products

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Skin care sees mixed results, with mass facemasks and hand care products faring the best

Traditional dermocosmetics channels seriously impacted, highlighting a need for digital consultations and e-commerce growth

Yves Rocher maintains top brand place thanks to growing popularity of dermocosmetics

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Skin care sees mixed results, with mass facemasks and hand care products faring the best

Traditional dermocosmetics channels seriously impacted, highlighting a need for digital consultations and e-commerce growth

Yves Rocher maintains top brand place thanks to growing popularity of dermocosmetics

RECOVERY AND OPPORTUNITIES

Event of COVID-19 highlights need for players to enhance their digital offerings and distribution beyond traditional channels

Mass facemasks expected to remain popular, due to quick, easy and affordable “home spa” benefits

Mass skin care players set to embrace natural trend in order to compete with premium dermocosmetic products

CATEGORY DATA

Beauty and Personal Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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