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Learn moreJun 2020
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The overall positive performance in 2019 was driven by new launches and the demand for natural and sustainable products. Dermocosmetics brands such as Avène and Vichy benefitted from these trends and managed to grow in 2019.
Sophistication of demand is evident in skin care in Belgium; as consumers know more, they want more. Are they ready to spend more for it? Yes and no.
Beiersdorf and L’Oréal Belgilux remained the leading players in skin care in 2019, however both companies lost value share as competition both from niche dermocosmetics players and retailers/manufacturers, such as Yves Rocher and Rituals Cosmetics, is intensifying. Local, niche players continued to make waves.
Sales of skin care are now expected to grow by 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected marginal rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Overall, the skin care category will remain resilient in 2020. Hand care will record the strongest growth in both constant 2019 value and volume terms in 2020 following stagnating sales during the review period due to increased use with consumers washing their hands more frequently.
Skin care in Belgium is expected to see further value growth at constant 2019 prices over the forecast period, outperforming the review period. With most categories on the rise, COVID-19 is not expected to have a significant long-term impact on sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Belgium market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.