Competitive Landscape
L’Oréal Belgilux Sa and Beiersdorf Nv Sa Shape Market Dynamics through Innovation and Brand Strength
Skin care in Belgium in 2025 exhibited moderate concentration, with the top two manufacturers, L’Oréal Belgilux SA and Beiersdorf NV SA, commanding a combined retail value share of 42%. L’Oréal led with a 24% share, showing a significant increase from 21% in 2020, while Beiersdorf held 18%, declining slightly from 19% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Belgium - Category analysis
Key Data Insights
L’Oréal Drives Personalised Beauty with Ai Assistant Boosting Engagement
L’Oréal Drives Personalised Beauty with Ai Assistant Boosting Engagement
Cerave’S Mass Dermocosmetic Innovation Expands Market Access and Growth
L’Oréal’S Refillable Packaging Campaign Advances Sustainability and Brand Loyalty
Mass Dermocosmetics and Premium Facial Care Expected to Drive Value Growth
Manufacturers Anticipated to Innovate Refillable and Circular Packaging to Meet Rising Eco-Demands
Ai-Driven Personalised Skin Care Expected to Simplify Routines and Enhances Consumer Trust
L’Oréal Belgilux Sa and Beiersdorf Nv Sa Shape Market Dynamics through Innovation and Brand Strength
Health and Beauty Specialists Continue to Lead, Driven by Dynamic Growth in Health and Personal Care Stores
Retail E-Commerce Gains Momentum Fuelled by Consumer Confidence and Omnichannel Players
Beauty and Personal Care in Belgium - Industry Overview
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Key Data Insights
Premium Dermocosmetics and Mass Brands Drive Value Growth Amid Stable Economic Conditions
Skin Care Leads Value Sales, Driven by Innovation in Dermocosmetics
L’Oréal’S Ai-Powered Assistant Accelerates Personalised Beauty Adoption in Belgium
Consumers’ Increased Confidence in Spending Expected to Drive Steady Value Growth
Skin Care Set to Solidify Leadership, While Colour Cosmetics Lead Growth Momentum
Personalisation and Sustainability Anticipated to Reshape Consumer Choices
Leading Manufacturers Maintain Stronghold, While Emerging Companies Gain Ground
Innovative Launches and Evolving Consumer Trends Create Growth Opportunities
Supermarkets and Health and Beauty Specialists Lead Growth through Promotion and Assortment
Sephora’S Market Entry Set to Accelerate Personalisation in Beauty Retail
Retail E-Commerce Gains Share with Digital Platforms and Social Media Influence
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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