After a challenging 2022, skin care is expected to return to positive growth in 2023, and retain a positive outlook throughout the forecast period. Growth will be driven by the core category of anti-agers.
With the effect of rising costs expected to be evident in 2023, and with further inflationary waves anticipated, unit prices are expected to keep increasing across skin care over the forecast period. For premium basic moisturisers, price rises will be the primary reason value sales will see some small increase over the forecast period, as volume sales will stagnate due to the category lacking any substantial innovation potential and there also being competition from other products that offer moisturising properties (mainly sun protection, which in Greece is used March-September, and some anti-agers).
Customisation of skin care products will be one of the major trends of the years to come, with products tailored to specific consumer needs being increasingly in the spotlight. Products that are suitable for sensitive skin will grow, as well as those addressing specific pathologies (such as allergies, acne, and atopic dermatitis).
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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