Competitive Landscape
Beiersdorf and Unilever Consolidate Leadership Amid Market Shifts
The skin care landscape in Jordan for 2025 remains moderately concentrated with Beiersdorf AG holding the largest retail value share at 22%, followed by Unilever Levant Co (Lever Fattal Sal) at 12% and Johnson & Johnson GmbH at 11%. Over the past five years, Beiersdorf's share has declined, while Unilever has experienced a modest increase, suggesting strengthening positioning within the market.
Digital Engagement and Wellness Trends Drive Innovation and Market Opportunities
Leading companies maintain their positions through digital channels and wellness product innovations. Brands like Nivea and Neutrogena use online campaigns to connect with consumers seeking multifunctional benefits such as hydration, sun protection, and anti-ageing.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Jordan?
- Which are the leading brands in Jordan?
- How are products distributed in Jordan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Jordan - Category analysis
Key Data Insights
Skin Care Summary
Rising Income and Digital Engagement Fuel Skin Care Expansion among Jordanian Consumers
Facial Care Leads in Size Supported by Widespread Daily Use and Routine Integration
Nivea and Neutrogena Harness Digital and Wellness Trends to Drive Growth
Population Growth and E-Commerce Adoption Drive Category Expansion among Jordanian Consumers
Facial Care Maintains Largest Retail Value While Body Care Leads in Growth Momentum
Rising Disposable Income and Multifunctional Products Reshape Consumer Preferences and Business Strategies
Beiersdorf and Unilever Consolidate Leadership Amid Market Shifts
Digital Engagement and Wellness Trends Drive Innovation and Market Opportunities
Specialist and Grocery Retailers Lead Retail Landscape
E-Commerce Grows Gradually as Digital Engagement Rises
Beauty and Personal Care in Jordan - Industry Overview
2025 Developments
Key Data Insights
Rising Digital Engagement Drives Value Growth and Consumer Sophistication
Hair Care Leads Value Sales While Deodorants Leads in Growth
Pantene and Dior Harness Digital Journeys to Transform Consumer Experience
Youthful Consumers and Urban Expansion Drive Value Growth
Hair Care Leads Value While Fragrances Leads Growth Momentum
Digital Engagement and Premiumisation Reshape Business Strategies
Unilever and Procter & Gamble Reinforce Their Lead through Portfolio Strength and Distribution
Mass Beauty Brands Leverage Affordable Innovation and Digital Promotion to Drive Growth
Grocery Stores Lead Beauty and Personal Care Retail
Digital Engagement Propels Retail E-Commerce Growth and Reshapes Consumer Purchasing Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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