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Country Report

Skin Care in

Skin Care in Pakistan

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth of skin care to be driven primarily by facial care

Facial care is the most popular within skin care as women are increasingly paying attention to their beauty and wellbeing. While the average consumer remains unaware of the different specialised products for body care, facial cleansers and moisturisers are understood by all since they are so heavily marketed.

Facial moisturiser to remain the most widely used product

Within facial care, facial moisturiser is the most widely consumed because it is the easiest for the consumer to understand and use. Most consumers of all ages and socioeconomic backgrounds use it.

Anti-agers will drive growth following mass media marketing

The awareness of anti-agers increased because of marketing initiatives by the owners of both premium and economy brands. L’Oréal Groupe introduced the famous film star Reema Khan as the brand ambassador in the marketing campaign for its brand L’Oréal Paris Revitalift.

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads skin care with its flagship brand Pond’s

Unilever Pakistan Ltd continued to lead skin care in Pakistan in 2017. The company’s flagship brand Pond’s continued to lead skin care due to the consistent marketing of Pond’s.

Nivea maintains its position largely due to consumer loyalty

Nivea is a brand that is recognised among generations of consumers due to its strong brand equity. The brand remained popular due to strong consumer loyalty and trust that prevented consumers from switching.

International players dominate with quality and consistency

International players continued to lead over domestic players in 2017 with an increase in their combined value share. Better product quality, product distribution, packaging and consumer trust in legacy brands are the key factors for growth.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Pakistan?
What are the major brands in Pakistan?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Pakistan - Category analysis

HEADLINES

PROSPECTS

Growth of skin care to be driven primarily by facial care

Facial moisturiser to remain the most widely used product

Anti-agers will drive growth following mass media marketing

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads skin care with its flagship brand Pond’s

Nivea maintains its position largely due to consumer loyalty

International players dominate with quality and consistency

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Skin Care: % Value 2013-2017
Table 4 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 6 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth of skin care to be driven primarily by facial care

Facial moisturiser to remain the most widely used product

Anti-agers will drive growth following mass media marketing

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads skin care with its flagship brand Pond’s

Nivea maintains its position largely due to consumer loyalty

International players dominate with quality and consistency

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Pakistan - Category analysis

HEADLINES

PROSPECTS

Growth of skin care to be driven primarily by facial care

Facial moisturiser to remain the most widely used product

Anti-agers will drive growth following mass media marketing

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads skin care with its flagship brand Pond’s

Nivea maintains its position largely due to consumer loyalty

International players dominate with quality and consistency

CATEGORY DATA

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

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