Skin Care in the United Kingdom

PROSPECTS

Transparency would remain key

Health is increasingly becoming a priority for British consumers, with healthy lifestyles attaining aspirational status. With this view, lines between health and beauty are increasingly blurring as according to the Euromonitor Beauty Survey 52% of consumers in the UK associated beauty with looking healthy in 2018.

Wellness-seeking consumers pursuing food-grade skin care

Consumers are adopting a holistic lifestyle, which incentivises them to adopt the same ingredients in beauty as they choose in food. Beauty has successfully adopted vegan standards from food with 23% of consumers in the UK looking for skin care that is not tested on animals, that is cruelty free, and/or 100% vegan, according to Euromonitor Beauty Survey.

Focus on personalisation

According to the Euromonitor Beauty Survey, 21% of consumers in the UK are looking for skin care products that suit their particular skin type, which indicates greater need for personalisation. With this in mind, a growing number of players are catering to consumer demand for personalised products, rethinking their one-size-fits-all approach.

COMPETITIVE LANDSCAPE

Launches featuring single-ingredient skin care on the rise

Consumers are paying more attention to the ingredients, questioning the science of the skin care with product efficacy remaining a key priority. Rising consumer knowledge about ingredients, benefits and results is encouraging a more transparent approach towards product formulations.

Destigmatising cannabis amidst rise of wellness

As demand for natural beauty is not expected to slow down anytime soon, beauty players are constantly searching for new, trendy natural ingredients. The legal status of cannabis is changing, and it was emerging as a heroic skin care ingredient in 2018 with its anti-oxidant, anti-inflammatory and moisturising properties; its use is expected to be explored further in the years to come.

Dermocosmetics brands striving

As consumers are increasingly associating beauty with health, the demand for dermocosmetics, which is focusing on maintaining skin health and emerging as a trustworthy solution to address skin conditions such as acne or eczema, is surging. Well-established Avene and La Roche-Posay, which are amongst the largest dermocosmetics brands, are outperforming the skin care category overall in the UK.

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