While only marginally negatively impacted by COVID-19, skin care returned to growth in 2021, driven in large part by the recovery of the largest category, moisturisers and treatments. Skin care categories for the most part recovered to the 2019 level of sales in 2021, although facial cleansers, lip care, toners and skin care sets/kits will take longer to recover, with this expected in 2022.
COVID-19 saw discussions around acne rise due to so-called ‘maskne’, and despite no significant growth in sales in 2020, 2021 saw higher growth due to a plethora of innovations offering a more holistic view of acne. Salicylic acid, known for its ability to reduce blackheads, whiteheads and scarring, topped LookFantastic’s The 2021 Skinfluencer Report list of most searched skin care ingredients, with 74,000 searches.
Nivea remained the leading umbrella brand in skin care in 2021, followed by The Body Shop and Olay. However, many of the top brands continued to see erosion from indie brands and dermocosmetics players, which continued to gain popularity, particularly favoured by the shift to e-commerce.
A “less is more” attitude is beginning to be adopted within skin care, as consumers opt for stripped-back routines as a backlash to complicated multi-step routines. In turn, consumers are starting to look for multifunctional products with high efficacy which they are convinced will work, and ingredients with more than one benefit are gaining popularity.
Sustainability, transparency and accessibility will continue to trend in skin care, as consumers look for companies to adopt a purpose-led strategy. BYBI launched its first carbon-negative skin care product in February 2022, manufactured using 100% green energy, while Estée Lauder invested in UK-based Haeckels in February 2022.
As the UK saw lockdown restrictions eased and removed in 2021, some return to in-store shopping was seen, and in turn a return of pop-up and experiential retail. Caroline Hirons launched a three-day pop-up event in October 2021, hosting skin care talks as well as selling Hall of Fame Kits.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!