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In 2019, skin care benefited from its widening product variety, as well as increasing availability throughout various retailers. Furthermore, improved consumer awareness around skin care are various ingredients, continued to generate healthy growth.
Skin care in Tunisia has strong potential for growth. Women have become more educated, and the number of working women has increased.
International players continued to lead skin care in Tunisia in 2019. Most domestic products still struggled to compete with global brands, as Tunisian consumers generally perceive the latter to offer higher quality and better results.
Sales of skin care are now expected to grow by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This aligns to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
The majority of areas in skin care are expected to drive growth in 2020, with COVID-19 having a minimal impact on the industry. Despite no change predicted for overall growth, there will be some changes in certain purchasing habits.
Overall growth in skin care is expected to be unaffected by the COVID-19 outbreak in Tunisia in 2020, with changing consumer habits seeing growth movements in certain areas, such as hand care and facial cleansing wipes. Across the forecast period growth is expected to continue to align with the pre-COVID-19 prediction, suggesting the COVID-19 is not expected to impact sales in the long run.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.