Skin Care in Tunisia

PRE-COVID-19 PERFORMANCE

Widening product variety and expanding retailers boosts growth in skin care in 2019

In 2019, skin care benefited from its widening product variety, as well as increasing availability throughout various retailers. Furthermore, improved consumer awareness around skin care are various ingredients, continued to generate healthy growth.

In 2019, the growing knowledge of skin care boosts sales of products with natural ingredients, encouraging innovation on the landscape

Skin care in Tunisia has strong potential for growth. Women have become more educated, and the number of working women has increased.

International players lead skin care in 2019, as many turn to social media platforms to interact with consumers, boosting brand reputation and sales

International players continued to lead skin care in Tunisia in 2019. Most domestic products still struggled to compete with global brands, as Tunisian consumers generally perceive the latter to offer higher quality and better results.

2020 AND BEYOND

COVID-19 impact

Sales of skin care are now expected to grow by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This aligns to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

The majority of areas in skin care are expected to drive growth in 2020, with COVID-19 having a minimal impact on the industry. Despite no change predicted for overall growth, there will be some changes in certain purchasing habits.

Recovery and opportunities

Overall growth in skin care is expected to be unaffected by the COVID-19 outbreak in Tunisia in 2020, with changing consumer habits seeing growth movements in certain areas, such as hand care and facial cleansing wipes. Across the forecast period growth is expected to continue to align with the pre-COVID-19 prediction, suggesting the COVID-19 is not expected to impact sales in the long run.

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