Skin Care in Tunisia

PROSPECTS

Changing lifestyles are expected to continue driving growth

Skin care in Tunisia has strong potential for growth. Women have become more educated, and the number of working women has increased.

The presence of natural ingredients and innovation will increase across skin care

Skin care is expected to experience strong growth in the forecast period, because more consumers are becoming aware of the importance of taking proper care of their skin, for beauty and also for health reasons. The percentage of new consumers who try skin care products each year will be directly associated with manufacturers’ communication efforts using different channels, including television, promoters at points of sale and social media.

The popularity of anti-agers is set to increase over the forecast period

Anti-agers is expected to consolidate further in consumers’ preference over the forecast period, with a sustained good performance. Manufacturers will invest in increasing the range of products offered by focusing on segmentation.

COMPETITIVE LANDSCAPE

Société Districosm remains the leading company in skin care

Société Districosm remained the leading player in skin care in value terms in 2018. The company offers an extensive range of skin care products under its SVR brand, which enjoys strong recognition and loyalty amongst Tunisian consumers.

Social media plays an important role in advertising skin care brands

Advertising through social media represents a new strategy which is frequently used by manufacturers. Facebook, Instagram and Twitter are becoming an increasingly important channels for brands to reach and interact with consumers.

International brands still lead

International brands continued to lead skin care in Tunisia in 2018. Most domestic products still struggle to compete with international brands, as Tunisian consumers generally perceive the latter to offer higher quality and better results.

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