The strong development of e-commerce recorded in Tunisia in 2021 is extremely beneficial to the skin care market as it allows more consumers to access a wider range of products. Previously, premium products and specific skin care brands were only available in the main cities of Tunis, Sousse and Sfax, meaning that those living in rural areas had travel to purchase them.
Skin care companies are now convinced that the most efficient and effective way of reaching consumers is through social networks such as Facebook and Instagram. In 2021, other advertising support such as television and radio advertising were therefore totally absent.
Skin care is an increasingly interesting market to more and more Tunisian companies as there is potential for growth as consumers are more aware of the importance of taking proper care of their skin, for beauty and for health reasons, particularly given the renewed interest in health and wellness during the pandemic. They are also more familiar with skin care products and are interested in new product developments.
The skin care market is expected to record further growth, attracting more consumers over the forecast years, as Tunisian consumers are more aware of the importance of taking proper care of their skin, for beauty and for health reasons, particularly given the renewed interest in health and wellness during the pandemic. They are also more familiar with skin care products and are interested in new product developments.
Tunisian products launched in 2020 and 2021 have been of superior quality and come with attractive packaging in order to compete with their international counterparts. Contrary to expectations, new local brands are increasingly demanded by local consumers as their affordable prices versus imported brands appeal.
The Tunisian skin care market is also attractive to international players, which are seeing important growth each year in the country. In 2021, several new international brands entered the local market, including Eveline and Bio-Oil, and over the forecast years, more new international companies and are expected to enter, realising of the potential of this growing market.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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