Having declined significantly during 2020, skin care retail constant value sales (2021 prices) rebounded only partially in 2021. During 2020, facial care and skin care sets/kits performed particularly poorly, with demand for the latter undermined by a decrease in gifting opportunities due to restrictions on movement.
Spanish women are increasingly favouring a natural look, taking the view that “perfect skin is the best make-up.” This is boosting demand for skin care at the expense of colour cosmetics.
L'Oréal España SA remained the leading player in skin care in Spain in 2021, with brands that are among the most popular with consumers, including L'Oréal Paris, Garnier, Lancôme, Vichy and L'Oréal Men Expert. The company is constantly active in terms of advertising, through its brand ambassadors and new product launches.
Retail constant value sales of skin care will exhibit moderate growth during the forecast period as a whole, returning to their pre-pandemic level by 2023. Demand growth will be supported by an ageing population – the median age is set to reach 47 years by 2026.
Younger generations of consumers in Spain, especially millennials, are difficult to please and not loyal to brands. As a consequence, they are much more driven by novelties than their parents are.
Skin care products with sustainable, bio and vegan formulas will become more popular in the coming years, building on the momentum they built up in the review period. As is the trend in other categories, the popularity of these types of formulas will continue to rise among consumers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
This report originates from Passport, our Skin Care research and analysis database.
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