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Skin Care in
South Korea

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Mature category seeks innovative ingredients to attract consumers

Skin care in South Korea is a highly mature category in terms of per capita spend, but development of innovative ingredients is still under way. Local ingredients such as ginseng and green tea extract are extremely developed, but general ingredients still follow global innovations.

Personalised demand impacts

Skin care is one of the most developed categories in South Korea and so are the consumers. Many consumers have detailed knowledge and interest in skin care products.

Dermocosmetics’ continued popularity to expand at fast pace

Functional expectations in skin care expand from moisturising, anti-ageing and now to repairing. Dermocosmetics is a global phenomenon and South Korea also shows frequent product development in this area.

COMPETITIVE LANDSCAPE
Direct selling brands show considerable penetration

Direct selling brands show strong penetration in South Korea, especially in skin care. The two leading manufacturers, LG Household & Health Care Ltd and AmorePacific Corp both operate in the direct selling channel and several direct selling brands such as Amway, Atomy and Nu Skin are included among the top 10 manufacturers in skin care.

Non-cosmetics manufacturing companies take measures to grow revenue

With competition becoming intense in skin care, more innovation is yet to come from manufacturers and retailers. Unique ingredients are discovered by manufacturers, but not always by beauty and personal care companies.

Small brands target young generation

Brands identify themselves with the retailing channel they focus on. Brands such as isoi, Manyo and Miguhara are distributed mainly through internet retailing and some drugstores.

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Skin Care in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in South Korea?
  • What are the major brands in South Korea?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Mature category seeks innovative ingredients to attract consumers
Personalised demand impacts
Dermocosmetics’ continued popularity to expand at fast pace

COMPETITIVE LANDSCAPE

Direct selling brands show considerable penetration
Non-cosmetics manufacturing companies take measures to grow revenue
Small brands target young generation

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in South Korea is at a mature stage but sees further growth
Growth seen in selective categories
Two beauty giants pave the way for domestic manufacturers
Retailing structure matters in beauty and personal care
K-Beauty wave expected to continue, supporting further growth momentum

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources