Skin Care in South Korea

PRE-COVID-19 PERFORMANCE

“Clean and conscious” trend emerges in dermo cosmetics, Korea Testing & Research Institute introduces new certification standards

Dermocosmetics continued to grow in South Korea in 2019. With the category competitive, clean and conscious beauty was added to dermo cosmetics, through offerings such as Dewytree, Be Plain and Steady:D.

“Newtro” offerings aim to benefit from consumer interest in vintage products and cultural cues

In 2019 “Newtro” was a term combining the words: “new” and “retro”. Consumers were increasingly seeking product designs reminiscent of the 1970s, 80s and 90s.

Dr Different benefits from consumer trust and “prescription”-based offer

Dr Different was another new launch, with a unique concept. Dr Different offers prescription skin care, and is distributed through multiple channels including via the internet, dermatologists and hospitals.

2020 AND BEYOND

COVID-19 impact

Sales of skin care in South Korea are now expected to grow by 0.1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.

Affected products within skin care

Hand care has seen big spikes in usage frequency. Meanwhile, regimen sets have seen reduced demand for gift sets as social interaction ceased.

Recovery and opportunities

Skin care will remain largely resilient, with a strong boost in hand care, and especially products perceived as “clean” and safe, as the shift towards preventative skin health intensifies. Preventative skin health will be further reinforced by the requirement to wear a face mask, creating new skin concerns as a result of irritation, acne, etc.

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