Skin care is set to see the stabilisation of its performance in the forecast period, with slow and steady growth rates in both volume and current value terms, and all categories are expected to see current value growth. After some disruption in the review period, similar growth rates are projected for both the premium and mass segments in skin care.
Some older brands are looking to rejuvenate themselves in order to find new growth drivers. For instance, Innisfree and Sulwhasoo, owned by AmorePacific Corp, have both redesigned their overall brand message and identity to attract consumers of the younger generation, such as gen Z and millennials.
Local brands in Korea are calling for the abolition of the regulation on the preliminary review of “functional cosmetics”, including products with claims of whitening, anti-ageing, and sun blocking. Currently, the preliminary review usually takes a long time, delaying the launch of products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!