Skin Care in South Korea

PROSPECTS

Skin care is strongly affected by the loss of Chinese tourists

Skin care witnessed the most impact from the THAAD controversy within beauty and personal care during 2017. Chinese tourists have high demand for skin care products in South Korea, and as the number of Chinese tourists fell dramatically, skin care recorded insignificant growth in 2017.

Pharma/therapeutic products continue to thrive

Pharma/therapeutic products strongly influenced skin care in 2017. Medical heritage is one of most important factors in pharma/therapeutic products, whereby brands launched and distributed by clinics are considered quality products; although brands without medical heritage can also prevail with appropriate marketing.

Different categories witness very different performances

Overall skin care witnessed a stable performance in 2017, whilst performances varied between categories. Premium face masks and mass firming/anti-cellulite body care saw the fastest declines in 2017.

COMPETITIVE LANDSCAPE

Domestic and dermocosmetic brands prosper

LG Household & Health Care took the lead in skin care for the first time during 2017, after long competition with AmorePacific Corp. It made continuous efforts to expand its product coverage.

Skin care is linked to other categories

Skin care product development is a core factor in beauty and personal care. Since skin care has a significant role in the market, the development of skin care products can impact other categories.

Brands rarely show significance in multiple categories

Most premium beauty and personal care brands have a presence in multiple categories in the domestic market, but not many brands show a satisfactory performance in all categories. Within brands, one or two items boost revenue, whilst consumers hesitate to try other products.

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