Skin care was less affected by the pandemic than other beauty and personal care products, as consumers for the main part continued their skin care regimes, even during the 2020 lockdowns. In 2021, current value growth was up on 2020, though volume growth was only slightly up.
Multinational Henkel Algérie took the lead in skin care in value terms in 2020 with its increasingly popular Diadermine brand and continued to hold on to the lead in 2021. Nevertheless, the previous leader L'Oréal Groupe also performed well, seeing growth in its value sales and share.
The skin care brands available in Algeria are predominantly imported, except those from Laboratoires Venus, which manufactures a few skin care products locally. Therefore, the product area relies on imports and has been impacted by the growing restrictions on imports.
Skin care will register muted but positive constant value growth over the forecast period. Population growth will support sales, as will the widening product variety, increasing availability and improving consumer awareness.
Skin care is expected to post a slower rate of volume growth over the forecast period. This will be a result of continuing economic challenges, which will lead to a further decline in consumers’ spending power.
The key trend in skin care is likely to be the growing penetration of multi-benefit products. Many brands have already experimented with multi-benefit combinations, but this is becoming more ubiquitous, and consumers now expect this as standard in many products.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Skin Care research and analysis database.
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