Overall, skin care demand in Germany remained resilient amidst the pandemic in 2020. In fact, the pandemic has benefited the demand for certain skin care products due to home seclusion and subsequent self-care routines.
Compulsory mask-wearing outside of the home in Germany due to the pandemic resulted in the emergence of so-called ‘’maskne’’ – acne arising from wearing protective face masks. This, in turn, has led to increasing demand for skin care solutions meant to address the resulting skin irritation of prolonged mask-wearing, benefiting demand for facial care products such as acne treatments and even face masks.
Dermocosmetics skin care registered a very strong performance in 2020 due to increased incidence of skin irritation related to mask-wearing and overzealous hand hygiene. Although many consumers were downtrading their purchases due to economic uncertainty during the pandemic, dermocosmetics displayed healthy growth.
Following the pandemic-driven slower value growth of 2020, skin care is expected to register solid demand from 2021 onwards to continue its favourable growth trajectory over the forecast period. Germans are expected to progressively return to their pre-pandemic habits in terms of skin care routines and patterns of consumption.
One of the major skin care trends prevailing in Germany in 2021 and beyond will be the growing demand for highly concentrated and highly efficient skin care in the direction of ‘’All-In-One’’ products. Throughout the pandemic, many consumers have realised that they want easy and quick skin care routines that utilise fewer products containing a higher concentration of powerful ingredients.
With campaigns and various movements pushing towards greater inclusivity across the globe, the status of various skin care products that are associated with a non-inclusive, outdated image, is being reassessed – including skin whitening products in Germany. Many international players of beauty and personal care responding to social pressure are rebranding their skin whitening products to avoid being seen as discriminatory.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Skin Care research and analysis database.
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