Skin care will register healthy constant value and volume growth over the forecast period. Supply disruptions as a result of the war in Ukraine will gradually be smoothed out and this will boost volume sales.
The key trend in skin care is likely to be the growing penetration of multifunctional products. Many brands have already experimented with multi-benefit combinations, but this is becoming more ubiquitous, and consumers now expect this as standard in many products.
With many retail outlets closed during lockdown in 2020, there was a significant shift to e-commerce and this is expected to continue over the forecast period, through growth will not be as high as in 2020. Brands will increasingly use online channels for advertising and for collaborating with social media influencers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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