Skin care in Azerbaijan has been facing polarised benefits and challenges. During the time of the lockdowns in 2020, the home became the wellness hub and consumers brought out-of-home activities into the home.
Body care, especially in the mass segment, grew very well in 2020 when consumers were looking for home pampering options while in lockdowns. However, this growth stagnated in 2021 due to economic uncertainty and the fact that consumers started spending more time out and about again following a resumption of social and work activities.
L'Oréal Groupe maintains its top place, after taking over leadership in skin care from Kalina Concern OAO in 2020, thanks to its rich brand portfolio including Garnier, Kiehl's, L'Oréal Paris and Vichy. These brands are well known to local consumers and are actively promoted through local TV channels.
Skin care is expected to demonstrate sustainable and visible growth over the forecast period. Although economic uncertainty remains, consumers will continue to expand their daily beauty routines to fit their more sociable post-pandemic lifestyles, and certain premium products will play a part in this – for example as seen with anti-agers.
In fact, anti-agers is expected to show strong dynamism in development over the forecast period. The base of consumers is expanding through more age groups and, therefore, this consumer base is growing.
Specialist dermatological skin care is growing fast, albeit from a low base. Bioderma (from NAOS SAS) is the most notable brand in this area, benefiting from a high degree of consumer trust in the quality of its products, alongside strong marketing support.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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