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Learn moreSep 2020
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In 2019 skin care witnessed another robust year with double-digit growth in current value terms. There is now a veritable plethora of new products and increased attention from urban consumers with high purchasing power.
Skin care was traditionally more popular in Azerbaijan through beauty specialist retailers and drugstores/parapharmacies. However, during the review period, modern grocery retailers posted a substantial increase in both the number of outlets and number of visitors due to their convenience and urban spread and expansion.
In 2019 Kalina Concern OAO retained its leadership thank to its rich brand portfolio, including the Barkhatniye Ruchki, Chistaya Liniya, Cherniy Zhemchug brands. These brands are well known to local consumers and were actively promoted through local and Russian TV channels.
Sales of skin care are now expected to decline by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 4% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
The COVID-19 pandemic is likely to impact sales of all skin care product areas. However, facial cleansing wipes are expected to remain flat year-on-year, as many consumers are using these products to sanitise their faces and hands, as personal hygiene has become a priority in order to neutralise the spread of the virus.
Over the review period, sales of skin care in Azerbaijan were on the rise for some time. The expectation is that once the effects of COVID-19 have been mitigated and the country’s society and economy return to something closer to normality, it is also likely that sales of skin care areas will return to positive growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Azerbaijan market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.