A need for self-care is a marketing strategy that is interchangeable with skin care routines. There was an increase in the emphasis on skin care routines during the movement restrictions, and the growth momentum steadily continued into 2021.
Star ingredients have been a staple in this category for the last decade. A star ingredient would typically be the star of a premium skin care product, with a pitch extolling the advantages of vitamin B5 (hyaluronic acid) or resveratrol (grapeseed extract), for instance.
Amore Pacific's Etude House closed its last physical store in Singapore in February 2022. VT Cosmetics left the retail space in September 2021.
Facial sheet masks is one of the fastest-growing segments in skin care, with expectations of continued growth throughout the forecast period. Watson’s introduced two new sheet mask variants under the Love My Glow line, alongside its existing Collagen line.
Parallel importers are no longer a mainstay of low-income groups, but are attracting mass consumers keen on stretching their budgets. These retailers include British Essentials and Venus Beauty.
In recent years, products with brightening and whitening claims have gained a poor reputation amongst Eurocentric communities, who perceive these products as a remnant of Southeast Asia's colonial past. It is often a double-edged sword for brands.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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