Competitive Landscape
L’Oréal Maintains Its Leading Share as Multi-Brand Launches Outperform Rivals
Skin care in Singapore in 2025 was characterised by a moderate level of concentration, with the top three manufacturers — L’Oréal (S) Pte Ltd, Procter & Gamble (S) Pte Ltd, and AmorePacific Singapore Pte Ltd — holding retail value shares of 13%, 9%, and 6% respectively. Over the period from 2020 to 2025, the category became slightly more concentrated at the top, as L’Oréal steadily increased its share from 12% to 13%, while Procter & Gamble saw a small decline, and AmorePacific increased by a similar amount.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Singapore - Category analysis
Key Data Insights
Skin Care Summary
Polarisation as Younger Shoppers Seek Value and Trusted Brands Drive Premiumisation
Facial Care Outpaces Other Categories as Anti-Ageing and Hydration Trends Accelerate
Asia Influence Brands Champion Science-Led Innovation to Win Shopper Trust
Dermocosmetic Brands to Reshape Perceptions of Value and Efficacy
Facial Care to Consolidate Its Dominance, Although Growth Expected across the Board
Social Media Will Be Leveraged to Disrupt Loyalty
L’Oréal Maintains Its Leading Share as Multi-Brand Launches Outperform Rivals
Department Stores Drives Premium Sales as Digital Tools Reshape In-Store Engagement
Retail E-Commerce Remains Important as Social Influence and Technology Impact Online Adoption
Science-Led Formulations and Asia Influence Shape Consumer Demand
Breakthrough Launches Highlight Collagen Research and Targeted Treatments
Digital Integration and Retail Transformation Redefine Competitive Dynamics
Beauty and Personal Care in Singapore - Industry Overview
2025 Developments
Key Data Insights
Steady Growth, Although Consumer Caution Is Evident, Particularly among Younger Consumers
Skin Care Remains the Largest Category, and Sees Growth as Premiumisation and Transparency Accelerate
Dior’S Natural-Origin Launch Raises Expectations for Clean Premium Beauty
Hybrid Product Launches to Drive Demand for Value and Function
Ingredient-Led Skin Care to Remain Important as Multifunctional Formats Surge
Clean Beauty and Ingredient Transparency Set to Boost Consumer Trust and Spending
L’Oréal and Procter & Gamble Sustain Lead as Product Innovation Drives Stability
Offline Retail Sustains Dominance through Convenience and Outlet Expansion
Tiktok Shop Fuels Rapid E-Commerce Expansion as Social Media Reshapes Discovery
Watsons Leverages New Brand Launches and Omnichannel Presence to Outpace Rivals
Clean Formulations and Scientific Validation Shape Development
Premium and Sustainable Launches Redefine Brand Offerings
Asian Entrants and Retail Strategies Intensify the Competition
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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