Executive Summary

Jun 2019
PROSPECTS
Singaporeans are open to novelties which maintains growth in skin care

In 2018, skin care saw slightly faster current value growth than that achieved by overall beauty and personal care, driven by the surge of new brands from within and outside of Singapore which kept the retail scene vibrant. Singaporeans are known to enjoy and strive for newness, and their high usage of social media exposes them to both niche and major international brands.

“Essence”: An evolution in toners

Driven by K-beauty and J-beauty brands, a new form of toner called “essence” or “boosting essence” is increasingly available in retail. These watery lotions, such as SK-II Pitera Essence and Sulwhasoo First Care Activating Serum, are enhanced with more functional ingredients, such as yeast, vitamins and medicinal herbs.

Local brands follow key skin care trends

During the latter part of the review period, Singapore witnessed a significant rise in local brands and start-ups, with claims that followed key trends, such as microbiome, self-rejuvenation, personalisation and natural/organic. As Singaporean skin care sales are small compared with other countries, Singaporean brands often start off with international expansion and online penetration, which makes them truly global and on the alert for beauty megatrends.

COMPETITIVE LANDSCAPE
L’Oréal continues to lead skin care

L’Oréal Groupe continued to lead skin care value sales in 2018. During the year, the company’s star brand, Lancôme, hired Singaporean Paralympian Swimmer, Yip Pin Xiu, for its “Love Your Age” campaign for its high-selling Advanced Genefique serum.

New local independent brands are launched

Allies of Skin is an “adaptogenic” skin care brand focused on skin cell regeneration and contains ingredients such as peptides, probiotics and teprenone. Launched in 2016 as a pure-play online brand, it is sold in 15 countries, including ASEAN countries, the US, the UK and France, through premium online/offline retailers such as Sephora and Net-A-Porter.

Blurring boundaries: Consumer health players expand into skin care

Blackmores, an Australian health supplements brand, which is highly popular in Singapore, has launched a skin care range – the Natural Vitamin E Cream line – which is sold via Guardian drugstores and local independent chemists/pharmacies. The line consists of four moisturisers – Skin Bright, Skin Barrier, Firm & Smooth and Lanolin.

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Skin Care in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Singapore?
  • What are the major brands in Singapore?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Singaporeans are open to novelties which maintains growth in skin care
“Essence”: An evolution in toners
Local brands follow key skin care trends

COMPETITIVE LANDSCAPE

L’Oréal continues to lead skin care
New local independent brands are launched
Blurring boundaries: Consumer health players expand into skin care

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singaporean beauty and personal care remains vibrant with a surge of new brands
Keywords in 2018 include “natural”, “restore” and “detox”
Local independent brands emerge amid the dominance of multinationals
New products include temporary colourants, hairline pencils, shower filters, and serum deodorants
The outlook is bright for sun care and male beauty

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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