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Skin care sets/kits recorded strong growth in 2019, boosted by players’ activities. Ksisters launched a pop-up café at Tangs in 2019 to allow consumers to find out which multistep skin care routine they most need.
While natural skin care has already been an increasingly visible trend in recent times, clean skin care is now experiencing an increase in interest, driven by cult brands like Drunk Elephant, which promise the use of no ingredients harmful to the skin. Dermocosmetic skin care is another area of interest, with prominent advertising from brands like Medicube and La Roche-Posay, which are widely available at drugstores like Guardian and Watsons.
L’Oréal continued to lead skin care in value sales terms in 2019, ahead of Procter & Gamble and Estée Lauder Cosmetics. Leading global companies like L’Oréal, Procter & Gamble, Estée Lauder and Shiseido saw good performances for their luxury or premium brands.
Sales of skin care are now expected to grow by just over 5% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the figure of just under 5% forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Hand care sales are being driven by the additional hand washing and sanitising that was one of the major recommendations for slowing the spread of COVID-19, helping to moisturise hands that have dried out from the conscientious washing/sanitising. Other products offering an element of preventive health were also performing well.
The annual value growth figures at constant 2019 prices for skin care over the forecast period will be roughly in line with those predicted during research conducted at the end of 2019 before the spread of COVID-19. Skin care will record healthy growth rates throughout the forecast period, helped by these products’ associations with overall health and wellness, as well as regular new product developments and the ongoing emergence of new trends, such as clean skin care.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Singapore market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.