Despite perceived assumptions of high spending power, many Singaporean consumers are highly budget-conscious. Watsons is a local health and beauty specialist in the city-state that is having much success in marketing its own line of private label skin care products, holding its own alongside more established brands.
Consumers in Singapore are highly spoilt for choice in skin care, as parallel importers are seeking to diversify their product sources. An example is the Vaseline line of body lotion.
Wipro’s Bio-essence is a mass skin care brand, and its affordable pricing has made its products a consistent favourite amongst budget-conscious shoppers. Although specialised applicators were previously a feature of premium brands, in 2022, Bio-essence’s Bio-Age’Luxe eye cream was launched, which includes an applicator wand with a red/blue light.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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