Overall, skin care registered good and steady retail volume and current value growth over 2021. Awareness of the importance of skin care as part of health and wellbeing regimes was generally heightened by the Coronavirus (COVID-19) pandemic.
The dermocosmetics landscape is growing, driving sales growth in skin care overall, due to consumers’ increased interest in ingredients, natural components, no parabens and healthy skin solutions. The strengthening dermocosmetics trend incorporates key brands like Simple, La Roche-Posay, Vichy, Dr Or and Bioderma.
Drugstores remained open during COVID-19 lockdowns, so brands available in these stores were less affected than those under branded retailers like Laline and The Body Shop, which were forced to close. Thus, Laline and The Body Shop, for example, witnessed steep declines in retail value sales and a dip in overall retail value shares in 2020, which were not fully recouped over 2021, despite the reopening of their stores.
Skin care is expected to afford opportunities for independent brands by small companies, especially ones able to successfully disseminate their rich and unique brand stories. The focus of marketing and new product development is set to be on wellbeing, relaxation, life balance, a minimal ecological footprint, not least “green” products that are healthy for skin.
Positive retail volume and value (constant 2021 prices) growth across skin care is expected to be boosted by the growing focus on relaxing experiences, with many consumers increasing their self-care routines in the short to medium term. To boost sales, players are set to focus on pampering qualities, as well as natural and organic ingredients, to align with hardening consumer trends.
E-commerce has been the fastest-growing distribution channel for several years in skin care in Israel. COVID-19 accelerated channel development and growth, and more and more consumers are likely purchase skin care products online in the forecast period.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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