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The dermocosmetics landscape was growing in 2019, driving growth in overall skin care, seeing further expansions due to consumers increased interest in ingredients, natural components, no parabens and healthy choices for skin. This clean beauty trend is followed by several brands, including Pixi, which is sold in Super-Pharm, and Simple.
Players were targeting younger audiences in both skin care and colour cosmetics during 2019. They focused on raising awareness amongst younger consumers by emphasising the importance of skin care at an early age, and the importance of having well-nourished skin – with promotions aiming to encourage whole skin care routines.
L'Oréal Israel Ltd leads skin care in 2019, with a huge influence in mass skin care products. The attractive quality-price-ratio, high recognition and wide variety of goods in its portfolios, as well as various sales, boosted its popularity in 2019.
Sales of skin care are now expected to grow by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 5% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
The COVID-19 outbreak in Israel is not expected to impact sales in skin care significantly, however, growth is expected to be stifled, lower than what was predicted pre-COVID-19.
COVID-19 is expected to result in a lower growth recorded for 2020, than what was predicted pre-COVID-19. However, several areas in skin care are set to remain resilient, due to consumers reliance on the goods.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Israel market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.