Skin Care in Uzbekistan

PROSPECTS

Economic development will underpin further expansion of skin care

Skin care looks set to perform positively in volume and current value growth terms over the forecast period, with steady improvements in the economic situation in Uzbekistan expected to underpin the expansion of the category. In particular, skin care will benefit as the participation of women in the workforce continues to increase in line with economic development.

Mass face masks expected to show the strongest performance

Mass face masks is expected to register the strongest growth in volume and current value terms over the forecast period. Demand in the category will continue to rise as consumers, particularly younger women, become more aware of the importance of taking proactive steps to prevent skin ageing.

Increased budget-consciousness will restrict demand for premium brands

Skin care in Uzbekistan is still relatively underdeveloped, hence over the medium term it could offer better opportunities for premium brands than many other beauty and personal care categories. However, it is expected that mass brands will continue to dominate skin care over the forecast period, with trading up to premium products likely to be constrained by the fact that middle-income consumers have recently become more cautious in their spending habits as a result of the high inflation that followed the devaluation of the national currency in late 2017.

COMPETITIVE LANDSCAPE

Success of Garnier and L'Oréal ensures continued leadership of Gloriya Distribution

Gloriya Distribution, which represents L'Oréal Group’s Garnier and L'Oréal ranges in Uzbekistan, remained the overall leader in skin care in value terms in 2018. Garnier and L'Oréal have been present in the country for many years, and both are renowned for offering wide selections of high quality skin care products at competitive prices.

Eveline Laboratorium registers another strong performance in 2018

Eveline Laboratorium also recorded impressive growth in its overall current value sales within skin care in 2018. This was due to the strong showing of its eponymous brand in body care and facial care, with promotional activities and improvements in distribution helping to boost demand in both categories.

International brands remain most active in terms of advertising

Leading international brands such as Garnier, L'Oréal Paris, Nivea and Chistaya Liniya are among the most heavily advertised in skin care. In particular, such brands are regularly advertised on popular Russian-language TV stations that air in Uzbekistan.

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